BUSINESS
By John Fairhall | November 6, 1994
Johns Hopkins Hospital might be the best in the nation, as one survey suggests, but that's no guarantee of success in a marketplace where insurers are demanding lower prices as well as high quality. Last week Hopkins announced it would "re-engineer" itself over the next three to five years to compete more effectively. It won't be easy. Academic medical centers face unique problems because they also teach young doctors, do research and care for large numbers of indigent patients, costs that push their charges higher than community hospitals.