Tbc

Trahan, Burden & Charles Inc., a Baltimore-based advertising and public relations firm, yesterday said it was chosen as the advertising agency of record for The Baltimore Sun Co.The agency, chosen after review by The Sun, replaces W.B. Doner. TBC will provide the company with general advertising, design, direct response and other communications services related to branding and product marketing."Obviously, we're very excited to be selected, because this is a time when there is such an exciting communications revolution going on," said Sandy Hillman, an executive vice president and one of TBC's principals.

It's Miller time in Vietnam, by way of the streets of Baltimore. When SABMiller, a large London-based brewing company, decided to launch the Miller High Life brand into the Southeast Asian nation this year, it turned to a Baltimore company to design the advertising. Trahan, Burden & Charles created a commercial with fast-paced scenes of young, chic people having a good time, interspersed with nighttime clips of Baltimore's Fells Point and some iconic images of New York City. SABMiller "wanted to do something very American," said Allan Charles, chairman and creative director for TBC. The commercial is "all very American.

The Maryland Lottery will start running commercials and other advertising as early next week, ending a nearly monthlong respite it was forced to take when its advertising agency abruptly went out of business. Lottery officials said yesterday that they hired Trahan, Burden & Charles (TBC) to create an advertising campaign for the state agency. Its former ad agency, Eisner Communications, stopped operating last month because it ran out of money. Eisner had many high-profile clients that it left in the lurch, including Provident Bank and the National Aquarium in Baltimore.

Public relations veteran Sandy Hillman has started her own firm after leaving Trahan, Burden and Charles, the Baltimore advertising and PR firm where she was vice chairman. Hillman said yesterday that she left the company because she wanted to focus exclusively on strategic communications and public relations and "not have the responsibilities of the broader agency." Her departure last week is prompting changes at TBC since some clients and workers are moving with Hillman. During her 23-year tenure at TBC, Hillman held a number of positions, including chief executive officer.

Provident Bankshares Corp. has decided to retain its hometown advertising and public relations firm, Trahan, Burden & Charles Inc., as agency of record for a 10th year. Baltimore-based Provident, a client of TBC's since 1991, put the $2 million account up for review in September, contracting with Westport Consulting Group, a media-consulting firm in Westport, Conn., to conduct the review. "It's just good business practice to do reviews of your suppliers," Lillian S. Kilroy, a spokeswoman for Provident, said yesterday.

Trahan, Burden & Charles has won one of the top awards given by the Public Relations Society of America for its work on the launch of Port Discovery.Another Baltimore-area company, Imre & Associates LLC, also was honored with a Silver Anvil award for its campaign for Ryobi North America, a power tool and outdoor equipment manufacturer.TBC Executive Vice President Sandy Hillman called the Silver Anvil "the equivalent of the Oscars" in the movie industry. "It sends an important message to your clients that you don't have to work with firms in New York or L.A.," she said.

The Board of Estimates approved yesterday a $500,000 loan to help advertising firm Trahan, Burden & Charles Inc. defray the cost of moving to Fells Point from the Charles Street location it has occupied for more than 12 years. The 10-year loan, with an annual interest rate of 2 percent, was offered after the agency threatened to move out of the city. The money is to be used for the purchase of furniture, fixtures and equipment for the new headquarters at 900 S. Wolfe St., where the agency is expected to move June 1. "We've enjoyed being where we are," said Allan Charles, president and creative director at TBC. "We've had a good run. But change is good.

Public relations veteran Sandy Hillman has started her own firm after leaving Trahan, Burden and Charles, the Baltimore advertising and PR firm where she was vice chairman. Hillman said yesterday that she left the company because she wanted to focus exclusively on strategic communications and public relations and "not have the responsibilities of the broader agency." Her departure last week is prompting changes at TBC since some clients and workers are moving with Hillman. During her 23-year tenure at TBC, Hillman held a number of positions, including chief executive officer.

Baltimore-based Trahan, Burden & Charles Inc. launched a new print campaign yesterday for The Wall Street Journal Online - expanding its relationship with the business publication, which has become one of the local advertising firm's largest clients. The series of print ads will feature classic photos of immediately recognizable historical figures such as Gen. George Patton, Dr. Sigmund Freud, Albert Einstein, Jack Benny and Ernest Hemingway. Beneath the photos, the newspaper and online editions of The Wall Street Journal will be depicted, along with the headline, "They would have used both."

Trahan, Burden & Charles Inc., a Baltimore advertising agency enjoying a growth spurt, has scored a national account to develop ad campaigns for a major computer company.Micron Electronics Inc., a Nampa, Idaho, company that designs and manufactures computers and has $1.8 billion in annual sales, tapped the agency to develop advertising for products including personal computers, hardware and software.The company, which sells through phone orders and the Internet, had handled advertising in-house.

The Maryland Lottery will start running commercials and other advertising as early next week, ending a nearly monthlong respite it was forced to take when its advertising agency abruptly went out of business. Lottery officials said yesterday that they hired Trahan, Burden & Charles (TBC) to create an advertising campaign for the state agency. Its former ad agency, Eisner Communications, stopped operating last month because it ran out of money. Eisner had many high-profile clients that it left in the lurch, including Provident Bank and the National Aquarium in Baltimore.

As the World Series of Poker has grown from an obscure tournament to a cultural phenomenon, a Baltimore advertising and public relations company has found itself at the center - or at least behind the scenes - of the burgeoning event. With more than 500 reporters at the Rio All-Suite Hotel & Casino in Las Vegas to watch celebrities, poker professionals and average Joes vie for millions in gambling winnings, Trahan, Burden and Charles has been charged with managing public relations for the red-hot event.

The Board of Estimates approved yesterday a $500,000 loan to help advertising firm Trahan, Burden & Charles Inc. defray the cost of moving to Fells Point from the Charles Street location it has occupied for more than 12 years. The 10-year loan, with an annual interest rate of 2 percent, was offered after the agency threatened to move out of the city. The money is to be used for the purchase of furniture, fixtures and equipment for the new headquarters at 900 S. Wolfe St., where the agency is expected to move June 1. "We've enjoyed being where we are," said Allan Charles, president and creative director at TBC. "We've had a good run. But change is good.

Baltimore-based Trahan, Burden & Charles Inc. launched a new print campaign yesterday for The Wall Street Journal Online - expanding its relationship with the business publication, which has become one of the local advertising firm's largest clients. The series of print ads will feature classic photos of immediately recognizable historical figures such as Gen. George Patton, Dr. Sigmund Freud, Albert Einstein, Jack Benny and Ernest Hemingway. Beneath the photos, the newspaper and online editions of The Wall Street Journal will be depicted, along with the headline, "They would have used both."

Provident Bankshares Corp. has decided to retain its hometown advertising and public relations firm, Trahan, Burden & Charles Inc., as agency of record for a 10th year. Baltimore-based Provident, a client of TBC's since 1991, put the $2 million account up for review in September, contracting with Westport Consulting Group, a media-consulting firm in Westport, Conn., to conduct the review. "It's just good business practice to do reviews of your suppliers," Lillian S. Kilroy, a spokeswoman for Provident, said yesterday.

Trahan, Burden & Charles has won one of the top awards given by the Public Relations Society of America for its work on the launch of Port Discovery.Another Baltimore-area company, Imre & Associates LLC, also was honored with a Silver Anvil award for its campaign for Ryobi North America, a power tool and outdoor equipment manufacturer.TBC Executive Vice President Sandy Hillman called the Silver Anvil "the equivalent of the Oscars" in the movie industry. "It sends an important message to your clients that you don't have to work with firms in New York or L.A.," she said.

For the second Friday in a row, employees were laid off yesterday at Trahan, Burden & Charles Inc., bringing to seven the people who have been let go since the agency lost its $30 million account with Micron Electronics Inc.Four employees were dismissed on Feb. 27 and three yesterday, according to Sandra S. Hillman, executive vice president. Another two employees have resigned from the advertising and public relations firm to take other jobs, she said.The layoffs are the first in the company's 24-year history, Hillman said.

It's Miller time in Vietnam, by way of the streets of Baltimore. When SABMiller, a large London-based brewing company, decided to launch the Miller High Life brand into the Southeast Asian nation this year, it turned to a Baltimore company to design the advertising. Trahan, Burden & Charles created a commercial with fast-paced scenes of young, chic people having a good time, interspersed with nighttime clips of Baltimore's Fells Point and some iconic images of New York City. SABMiller "wanted to do something very American," said Allan Charles, chairman and creative director for TBC. The commercial is "all very American.

For the second Friday in a row, employees were laid off yesterday at Trahan, Burden & Charles Inc., bringing to seven the people who have been let go since the agency lost its $30 million account with Micron Electronics Inc.Four employees were dismissed on Feb. 27 and three yesterday, according to Sandra S. Hillman, executive vice president. Another two employees have resigned from the advertising and public relations firm to take other jobs, she said.The layoffs are the first in the company's 24-year history, Hillman said.

Trahan, Burden & Charles Inc., a Baltimore-based advertising and public relations firm, yesterday said it was chosen as the advertising agency of record for The Baltimore Sun Co.The agency, chosen after review by The Sun, replaces W.B. Doner. TBC will provide the company with general advertising, design, direct response and other communications services related to branding and product marketing."Obviously, we're very excited to be selected, because this is a time when there is such an exciting communications revolution going on," said Sandy Hillman, an executive vice president and one of TBC's principals.