July 6, 2011
I have a lot of opinions about a lot of things we have written about in the paper recently. Here are some: Two life terms: It's about time a Harford County judge got it right when it comes to a sex offender. Too often, I'm reading or writing about someone who's abused a young girl or boy, or man or woman for that matter, and he gets off with what amounts to a slap on the wrist. I realize that often it's because the state accepts a plea to a lesser charge to keep the victim from having to testify and relive what I can only imagine is the worst experience of his or her life.
May 9, 2011
Baltimore -- The Greatest City in America, The City That Reads and Believes and Gets In On It -- might want to try on another civic slogan. This one was crafted by city bail bondsman Mark J. Adams, who writes: "A couple of years ago, the idiots who run conventions and tourism in Baltimore hired an outside firm to come up with a slogan to promote Baltimore. They spent a fortune with some out-of-town company that came up with the slogan, 'Baltimore: Get in on it.' "I had my own slogan that they didn't quite accept.
March 20, 2011
The Towson Chamber of Commerce is conducting a contest to find a slogan of eight or fewer words to promote the community. The winning entry in this haiku of civic advertising receives a $250 cash prize. As often happens with writers, that last bit really caught our eye. Alas, accepting a stipend, even from our friends at the chamber, might be perceived as a conflict of interest. But you, dear reader, are welcome to be inspired by our suggestions. Keep in mind, of course, that we avoided the predictable cliché (Best place in Central Baltimore County)
November 29, 2010
The Humane Society of the United States filed a class action lawsuit Monday in New Jersey against Maryland-based Perdue Farms, accusing the nation's third-largest poultry producer of falsely advertising its chickens as "humanely raised. " The suit was brought on behalf of a New Jersey woman who bought chicken at a BJ's Wholesale Club bearing the Harvestland label, a trade name used by Perdue for birds raised in Kentucky and marketed as "purely all-natural" and "humanely raised. " The suit alleges that the poultry producer's marketing violates New Jersey's consumer fraud law. The complaint seeks unspecified compensatory and punitive damages against Perdue, as well as an injunction barring it from making claims that it treats its birds humanely.
May 11, 2010
The City That Reads became the City That Bleeds. Get In on It became Get In on Crime. Now we have a new feel-good slogan for the city. A half-million dollars bought "Find Your Happy Place in Baltimore." It took just a few hours for a city cynic to post a comment to the Baltimore Sun's Crime Beat blog to turn that into "Find Your Trigger-Happy Place." Yes, Baltimore is enjoying a 33-year low in homicides. Shootings have fallen by more than half in the last year, from 225 during the first four months of 2009 to 102 from January through April this year.
May 11, 2010
Are you kidding me? The city's tourism agency, Visit Baltimore, is running a $500,000 campaign to lure visitors (and their wallets) to Baltimore. And the best slogan they could create is "Find Your Happy Place"? Really, are you kidding me? I wish Visit Baltimore would have approached me with an offer of endless cups of coffee and a comfortable workspace for one hour. I guarantee I could have come up with a more lucrative and creative slogan in that time frame. In the meantime, let's all put on our smiley faces and tweak our dimples with our index fingers while we all shout in unison, "Find Your Happy Place"!