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December 19, 2012
In a recent Health and Style section article on workout gear designed for nighttime exercising, a Nike show was featured ("See & be seen," Dec. 13). Is The Sun aware that Baltimore is the home of Under Armour, a company employing hundreds in Maryland, a leader in sportswear innovation and sales worldwide, the sponsor of the Baltimore Running Festival and a maker of running shoes? Why would The Sun feature a Nike running shoe instead of one from Under Armour? Since I'm not a runner I cannot tell you if one is better than the other.
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SPORTS
By Jon Meoli and The Baltimore Sun | September 9, 2014
The whitewash of Ray Rice's very existence continued Tuesday morning with news that the next Madden 15 video game update from EA Sports would wipe the former Ravens running back from the game. Rice was cut by the team and suspended indefinitely by the National Football League after video emerged of him knocking his then-fiancee, Janay Palmer, unconscious in an Atlantic City casino. FoxSports.com and USAToday.com each reported from EA Sports that Rice would be removed from the Ravens roster and the free agency pool in the popular video game.
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BUSINESS
Lorraine Mirabella | March 10, 2014
Under Armour has lost its apparent bid for an endorsement deal with Johnny Manziel, the former Texas A&M quarterback and Heisman Trophy winner known as "Johnny Football. " Manziel, the possible first overall pick in the NFL draft, has signed a multi-year marketing deal with Under Armour rival Nike, ESPN reported. Though Nike, which confirmed the agreement to ESPN, did not release financial terms, ESPN said the marketing rights will come at the highest price for a rookie in this year's class.
SPORTS
Sports Digest | September 1, 2014
Nike pulled out all the stops to prevent Oklahoma City Thunder star Kevin Durant , a Washington native, from signing a shoe deal with Baltimore-based Under Armour. Durant's seven-year contract with Nike is expiring, and Under Armour reportedly offered him a 10-year deal worth $265million to $285 million. However, Nike has exercised its right to match any rival shoe company's offer to the NBA's reigning Most Valuable Player, according to ESPN. Nike officials on Saturday told Durant and his representatives at Jay Z 's Roc Nation Sports that they would match Under Armour's offer.
SPORTS
By Dave Rosenthal | October 17, 2012
News that Nike is dropping its sponsorship of tainted cyclist Lance Armstrong brought me back to one of the most poignant sections of his first book, "It's Not About the Bike. " Armstrong described the aftermath of his testicular cancer diagnosis in 1996, as corporate sponsors decided he was no longer worth bankrolling. Nike was one of the few sponsors to stand by Armstrong as he recuperated -- despite the possibility that he would never race again. He vowed to be loyal when he returned to competition -- and forged a deep, mutually beneficial partnership with Nike as he won seven Tour de France titles.
SPORTS
By Mike Littwin and Mike Littwin,Staff Writer | August 9, 1992
BARCELONA, Spain -- The shoe wars erupted before a TV audience of 3 billion people. And it looks like Nike won. Or, at least, Michael Jordan did.Jordan, the centerpiece of Nike's promotional efforts, had balked at wearing the official United States Olympic Committee awards-ceremony uniform, which was made by Reebok and featured a Reebok patch on the right shoulder.When the U.S. basketball team took the medal stand yesterday after beating Croatia, 117-85, for the expected gold medal, all 12 players -- half work for Nike -- had unzipped their jackets so that the collars obscured the patch.
NEWS
By Chris Korman and Carrie Wells, The Baltimore Sun | February 21, 2013
Under Armour is suing Nike, alleging that its chief competitor is illegally using a version of the Baltimore sports apparel company's new primary slogan, "I Will. " The suit, which the company said it filed Thursday afternoon in U.S. District Court in Baltimore, seeks to force Nike to stop using any form of that phrase and asks for unspecified punitive damages for trademark infringement and unfair competition. According to a copy of the suit provided by Under Armour, the complaint shows several instances of ads Nike placed on social media platforms such as Facebook and Twitter beginning late last year using slogans that all begin with "I will.
SPORTS
By Jon Meoli and The Baltimore Sun | September 9, 2014
The whitewash of Ray Rice's very existence continued Tuesday morning with news that the next Madden 15 video game update from EA Sports would wipe the former Ravens running back from the game. Rice was cut by the team and suspended indefinitely by the National Football League after video emerged of him knocking his then-fiancee, Janay Palmer, unconscious in an Atlantic City casino. FoxSports.com and USAToday.com each reported from EA Sports that Rice would be removed from the Ravens roster and the free agency pool in the popular video game.
BUSINESS
By Chris Korman, The Baltimore Sun | February 22, 2013
Nike started with running shoes and Under Armour with undershirts. Both stories begin with dissatisfaction. While trying to sell a Japanese manufacturer's shoes, Phil Knight sent some to his former coach, who modified them, using, among other things, a waffle iron. Tired of undershirts that didn't dry quickly enough beneath the pads he wore as a football player, Kevin Plank set about experimenting with new materials. In 1964, Knight hawked his goods from the trunk of a car. In 1996, Plank did the same.
SPORTS
By MILTON KENT | February 27, 1995
The timing of Nike's new commercial, which features an HIV-positive marathon runner, placed against last week's disclosure that four-time Olympic gold-medal diver Greg Louganis also is carrying the virus that causes AIDS is, to be sure, coincidental.Nevertheless, the Portland, Ore.-based athletic apparel giant is receiving a great deal of credit -- all deserved -- for venturing onto potentially dicey ground -- attempting to remove some of the stigma attached to the deadly virus by showing an HIV-afflicted person in an everyday light.
BUSINESS
By Matthew Hay Brown, The Baltimore Sun | September 1, 2014
Oklahoma City Thunder superstar Kevin Durant spurned overtures from Under Armour and will sign a new shoe deal with basketball giant Nike. "Excited and humbled to sign back with the swoosh!" Durant tweeted late Sunday, referring to the Nike logo. "We are pleased to extend our relationship with Kevin Durant, one of the most exciting players in the game," said Heter Myers, a spokesman for Nike. A spokeswoman for Under Armour did not respond to a request for comment Monday. The decision ends the possibility, for now, of an all-Maryland marriage between the reigning NBA MVP, who grew up in Prince George's County and played high school basketball in Rockville, and Baltimore-based Under Armour.
BUSINESS
By Jeff Barker and Lorraine Mirabella, The Baltimore Sun | August 21, 2014
Under Armour is working to land NBA superstar Kevin Durant as a pitch man — a sponsorship deal that could be one of the largest ever signed and give the Baltimore company a major inroad into the lucrative basketball marketplace. Signing the popular Oklahoma City Thunder forward, who grew up playing basketball in Washington and Maryland and still has family in the region, would be a coup for Under Armour as it tries to build its shoe business and boost its stature internationally.
BUSINESS
Lorraine Mirabella | March 10, 2014
Under Armour has lost its apparent bid for an endorsement deal with Johnny Manziel, the former Texas A&M quarterback and Heisman Trophy winner known as "Johnny Football. " Manziel, the possible first overall pick in the NFL draft, has signed a multi-year marketing deal with Under Armour rival Nike, ESPN reported. Though Nike, which confirmed the agreement to ESPN, did not release financial terms, ESPN said the marketing rights will come at the highest price for a rookie in this year's class.
BUSINESS
Lorraine Mirabella | February 11, 2014
Under Armour and Nike Inc. have agreed to settle a trademark infringement lawsuit in which the Baltimore-based sports apparel brand accused its rival of illegally using versions of the "I Will" slogan. "The litigation has been resolved on a confidential and mutually agreeable basis," Under Armour said in a statement Tuesday. UPDATE: Nike spokeswoman Mary Remuzzi issued the same statement and said the company had no further comment. An order approved Monday by Judge Ellen L. Hollander in U.S. District Court in Baltimore dismisses the Feb. 21 complaint.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | January 25, 2014
Under Armour took on Nike and Adidas - and won. Beating out much bigger rivals to partner with the University of Notre Dame and its athletic teams catapulted the Baltimore-based sports brand onto an elite playing field, marketing experts say. The endorsement deal, announced Tuesday, signals how far fast-growing Under Armour plans to go and how it plans to get there. "It's a signal to their competitors, to the stock market, to the consumer, that they're in this for the long run," said Amna Kirmani, a professor of marketing at the University of Maryland's Robert H. Smith School of Business.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | December 6, 2013
Under Armour completed its planned $150 million purchase of fitness technology firm MapMyFitness Inc. Friday, marking the Baltimore-based sports apparel maker's first-ever acquisition. Austin, Texas-based MapMyFitness, creator of the MapMyRun and MapMyRide mobile applications, has more than 20 million registered users who map, record and share their workouts using GPS and other technologies. Self-described as the largest social network of fitness buffs on the Internet, MapMyFitness is expected to help Under Armour compete with rival Nike and others in the growing fitness technology market.
BUSINESS
By Jeff Barker and Lorraine Mirabella, The Baltimore Sun | August 21, 2014
Under Armour is working to land NBA superstar Kevin Durant as a pitch man — a sponsorship deal that could be one of the largest ever signed and give the Baltimore company a major inroad into the lucrative basketball marketplace. Signing the popular Oklahoma City Thunder forward, who grew up playing basketball in Washington and Maryland and still has family in the region, would be a coup for Under Armour as it tries to build its shoe business and boost its stature internationally.
SPORTS
By Newsday | March 4, 1995
Bill Buckner, blamed by Boston for the loss of a World Series, is back in the limelight: Buckner, who missed a crucial ground ball in Game 6, enabling the New York Mets to win, 6-5, is featured in a new Nike commercial.In the spot, filmmaker Spike Lee finds Michael Jordan playing minor-league baseball and points out that he is not a baseball star. Willie Mays, Stan Musial and Ken Griffey defend Jordan, saying, "He's trying."Then it's Buckner's turn. "Michael's no Bill Buckner," Lee says as a grounder shoots between Jordan's legs.
SPORTS
By Jeff Seidel, For The Baltimore Sun | November 30, 2013
The Severna Park boys team and other local runners had a very big day in Saturday's NXN Southeast Regional in North Carolina, earning a trip to the Nike Cross Nationals in Portland, Ore., on Dec. 7.  Severna Park, which won the Class 4A state championship three weeks ago, finished second in its race. The Brentwood XC Club (Tenn.) won with 109 points, one point ahead of Falcons. Both have advanced to Oregon.  Ryan Forsyth of Severna Park, the Class 4A state champion, finished seventh overall to lead the Falcons.
SPORTS
By Glenn Graham and The Baltimore Sun | July 16, 2013
Lake Clifton boys basketball coach Herman "Tree" Harried will coach Pan Africa at the Nike Global Challenge, a four-day, eight-team international tournament that features some of the top under-19 players in the world. The event, which takes place at Trinity Washington University in Washington, D.C., is set to begin Thursday and run through Sunday. The United States will be represented by East, North, South and West squads. In addition to Pan Africa, international teams from Brazil, Canada and France will participate.
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