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BUSINESS
By Kim Clark and Kim Clark,Sun Staff Writer | August 23, 1994
G. Heileman Brewing has hired W. B. Doner & Co. to advertise its malt liquor brands, some of which have been buffeted by controversy and bad publicity in recent years, the Baltimore office of the advertising agency announced yesterday.Doner will develop and place at least $8 million worth of ads a year for Colt 45, Mickey's, Champale and Special Export beers and malt liquors, which are made at Heileman's Halethorpe brewery, said Herb Fried, chairman of the agency's executive committee.Advertising agencies usually collect 15 percent of bookings as their fees.
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NEWS
By Jacques Kelly and Jacques Kelly,sun reporter | April 15, 2007
Dawson L. Farber Jr., a retired National Brewing Co. executive and a decorated World War II veteran, died of pneumonia Wednesday at his Brewster, Mass. home. The former Towson resident was 90. Born in Pierce, W.Va., he was raised in Sparrows Point, where his father practiced medicine. He graduated in 1935 from the Gilman School, where he played varsity football and was captain of the baseball and basketball teams. He earned a degree in history at Princeton University and played on the baseball team.
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BUSINESS
By Cindy Harper-Evans | July 4, 1991
Financially strapped G. Heileman Brewing Co. said yesterday that it was scrapping plans to continue making and marketing PowerMaster because it is seeking to avoid a protracted legal battle over its new malt liquor's name.LaCrosse, Wis.-based Heileman, which filed for Chapter 11 bankruptcy protection in January, said it will discontinue the product because of the "economic burden a legal contest would entail."The brewer has been told to change the name of PowerMaster, which has been brewed at the company's Halethorpe plant since its introduction last week, by the Bureau of Alcohol, Tobacco, and Firearms, which felt the name alluded to the malt liquor's high alcohol content -- 5.9 percent.
FEATURES
By M. Dion Thompson and By M. Dion Thompson,SUN STAFF | June 7, 2001
The young man is tapping the name on the concrete wall of 2510 E. Biddle St., tapping it insistently, emphatically, as he makes his point. This name, spray-painted here and across the street and around the corner, these words, "1 Love Dre 1975-1999," were not left randomly to disrespect property and community. "Don't disrespect this by calling it graffiti," he says. "This is a piece of my heart right here." His name is Troy, and pieces of his heart are all around East Biddle Street and Milton Avenue: "RIP Dre The good die young.
BUSINESS
By Ross Hetrick and Ross Hetrick,Staff Writer | May 13, 1992
First there was PowerMaster, a high-alcohol malt liquor roundly attacked for its name (implying that it was a strong intoxicant) and its alleged targeting of the black community.G. Heileman Brewing Co., the maker of PowerMaster, pulled it from the market in July after only a few weeks when the Bureau of Alcohol, Tobacco and Firearms said the name ran afoul of a law prohibiting the promoting of a beer's strength on its label.Now, Heileman is back with a new malt liquor called Colt 45 Premium.
NEWS
By John Fairhall and John Fairhall,Evening Sun Staff | June 27, 1991
WASHINGTON -- Federal authorities have begun a broad examination of malt liquor labeling and advertising in the wake of a controversy over G. Heileman Brewing Co.'s marketing of a new high-alcohol malt liquor in Baltimore and other cities.Federal Bureau of Alcohol, Tobacco and Firearms officials have asked Heileman to change the name of the product, PowerMaster, because they say it violates regulations prohibiting marketing appeals based on alcohol content.Heileman is based in Wisconsin and has a plant in Halethorpe, Baltimore County, which makes PowerMaster, according to a Heileman distributor.
NEWS
By KNIGHT RIDDER/TRIBUNE | November 8, 2000
SIOUX FALLS, S.D. - For seven years, the estate of revered Lakota warrior Crazy Horse tried to stop a company from using his name to promote and sell a malt liquor. After past attempts at litigation failed, the Crazy Horse estate, headed by Seth Big Crow of Rosebud, filed a complaint in federal court that asks for injunctive and compensatory relief. A previous attempt to stop the sale of the malt liquor failed after the 10th Circuit Court of Appeals ruled the Rosebud Tribal Court had no standing because the malt liquor was neither sold nor bottled on the reservation.
NEWS
March 25, 1992
THE Wall Street Journal recently published a story about the marketing of malt liquor to youthful drinkers in the inner city. According to the story, brewers are using rap heroes like Ice Cube and the Geto Boys to push such malts as Red Bull, St. Ides, Olde English 800 and King Cobra to black youths (many not old enough to legally purchase alcoholic beverages). Sales are aided by mom-and-pop stores where clerks look the other way when serving young customers, according to the report.The malts, which have a higher alcohol content than beer (about 4.5 percent, to beer's 3.5 percent and wine's 13 percent)
NEWS
By Nelson Schwartz and Nelson Schwartz,Contributing Writer | May 20, 1992
WASHINGTON -- Surgeon General Antonia C. Novello and representatives of American Indian groups yesterday blasted a new Baltimore-brewed malt liquor called "Crazy Horse," charging that it was specifically aimed at Indians and underage drinkers.Testifying before the House Select Committee on Children, Youth and Families, Dr. Novello said she was concerned that Crazy Horse, named after a revered 19th century Sioux warrior, would appeal to young American Indians "who would understandably want to identify with such a noble leader and such heroic heritage."
NEWS
July 1, 1994
A Mount Airy man accused of buying malt liquor that police say contributed to a crash that killed three teen-agers in Carroll County a year ago was in the county jail yesterday on $2,500 bond.Carroll Circuit Judge Francis M. Arnold ordered the bail yesterday for Milton Stanley Bowens Jr. Mr. Bowens, 25, was indicted by a Carroll County grand jury June 1.He is charged in the indictment with buying a case of St. Ives malt liquor at a Mount Airy liquor store and giving it to two of eight teen-agers -- including the unlicensed driver -- who crammed into a stolen Toyota Corolla.
NEWS
By KNIGHT RIDDER/TRIBUNE | November 8, 2000
SIOUX FALLS, S.D. - For seven years, the estate of revered Lakota warrior Crazy Horse tried to stop a company from using his name to promote and sell a malt liquor. After past attempts at litigation failed, the Crazy Horse estate, headed by Seth Big Crow of Rosebud, filed a complaint in federal court that asks for injunctive and compensatory relief. A previous attempt to stop the sale of the malt liquor failed after the 10th Circuit Court of Appeals ruled the Rosebud Tribal Court had no standing because the malt liquor was neither sold nor bottled on the reservation.
NEWS
By Tom Pelton and Tom Pelton,SUN STAFF | March 31, 2000
The tavern at 102 N. Liberty St. has the odd mixture of beauty and grime that makes the argument over whether to demolish it and other buildings as part of Baltimore's $350 million west-side urban renewal project as sticky as malt liquor on linoleum. The top half of the Downtown Sports Exchange is an architectural treasure. Preservationists praise the neo-Gothic arches and arrow slits on the 1920s building, saying the ornate stone and brick shouldn't be torn down for a suburban-style chain store.
BUSINESS
By Alec Matthew Klein and Alec Matthew Klein,SUN STAFF | July 2, 1996
The Stroh Brewery Co. announced yesterday that it has completed its acquisition of the hobbling G. Heileman Brewing Co. in an estimated $290 million merger that will give the combined company control over about 10 percent of the U.S. beer market.The deal, announced in February, is expected to reinforce Stroh's position as the nation's No. 4 beer maker in a flat industry, giving the Detroit-based company a broader portfolio of national and regional brand-name beers, and what it hopes is an opportunity to cut costs and expand its distribution network and international sales.
NEWS
May 8, 1996
County police arrested two 17-year-old Pasadena residents in Odenton Friday on charges of violating liquor laws, county police said.The youths, who live in the 8200 block of Doby Lane and the 8300 block of Catherine Ave., were charged with underage possession of alcohol and released to their parents.Detective Paul W. Johnson spotted two youths pacing nervously outside Bill's Lounge in the 1600 block of Annapolis Road shortly after 9 p.m., police said.A few minutes later, a man walked out of the store and handed the youths a package in a paper bag. The youths left together, and the man left separately.
NEWS
By ALAN J. CRAVER and ALAN J. CRAVER,SUN STAFF | October 13, 1995
A former Howard County teacher was fined and ordered to perform community service yesterday for providing beer to six pTC Hammond Middle School seventh-graders last spring.Todd Keith Greenleaf, 28, was ordered to pay a $200 fine and complete 120 hours of community service after pleading guilty in Howard District Court to three counts of providing alcoholic beverages to a minor.Mr. Greenleaf, of the 8700 block of Tamar Drive in Columbia's Long Reach village, bought beer and malt liquor for the Hammond Middle School students and then allowed them to drink the alcohol at his apartment June 13 -- after the last day of classes at the North Laurel school.
NEWS
By Nola N. Krosch | June 8, 1995
MAYOR KURT Schmoke has been actively spreading the word about his plans for making Baltimore a more livable city, and explaining how the $100 million in Empowerment Zone funding will help this effort.For years, the government has thrown money at problems in poor communities with very limited success. This time officials say things will be different: The Empowerment Zone money will be used to help develop jobs. That's a laudable goal since a chief cause of poverty is unemployment. But I'd like to see city officials go beyond finding remedies for joblessness and concentrate too on the inner-city infrastructure that helps to foster crime, drug addiction, anti-social behavior and poverty.
NEWS
By Darren M. Allen and Darren M. Allen,Sun Staff Writer | October 15, 1994
A Mount Airy man was convicted yesterday of buying the malt liquor that contributed to a 1993 crash in which three teen-agers died.A Carroll County jury deliberated almost five hours before finding Milton Stanley Bowens Jr., 25, guilty of reckless endangerment and furnishing alcohol to minors.Bowens, who did not have an attorney, knew going into the trial that gaining an acquittal would be tough. He noted in a brief interview that he was a black man with a high school education, up against two senior attorneys arguing before an all-white jury and a white judge.
NEWS
By Alisa Samuels and Alisa Samuels,Evening Sun Staff John Fairhall contributed to this story | June 27, 1991
Many blacks are having trouble swallowing the marketing concept of PowerMaster, the new high-alcohol malt liquor that's targeting minorities.Taking a few minutes from his stroll through Mondawmin Mall yesterday afternoon, Al Watson, 48, said: "I think it's wrong. We have enough problems as it is now."The General Motors worker continued, "I think they're taking advantage of blacks. If you're going to market, then market it whole, not just for blacks."PowerMaster is made by G. Heileman Brewing Co. of Wisconsin, at its plant in Halethorpe that also makes Colt 45. The new malt liquor is scheduled for promotion in July.
NEWS
By Darren M. Allen and Darren M. Allen,Sun Staff Writer | March 26, 1995
The Maryland Parole Commission has released the Mount Airy man who bought malt liquor for a group of teen-agers who later crashed a stolen car along Liberty Road, killing three of them.Milton Stanley Bowens Jr., 25, was paroled March 14 after serving about half his six-month sentence on a reckless endangerment conviction tied to the fatal accident June 6, 1993."He's doing just fine, just fine," Mr. Bowens' mother, Gloria Bowens, said Friday of her son.A Carroll jury in October convicted Mr. Bowens of reckless endangerment and furnishing alcohol to minors.
NEWS
By Darren M. Allen and Darren M. Allen,Sun Staff Writer | December 20, 1994
Without the malt liquor Milton Stanley Bowens Jr. bought for a group of teen-agers, three of them wouldn't have died in a crash last year, a Carroll County judge said yesterday as he sentenced Bowens to six months in jail."
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