December 17, 2007
Protected from elements, visitors to The Mall in Columbia can enjoy a winter wonderland - without the cold. The mall's Santastic display uses MagicSnow, a nontoxic water-based product that looks like the real thing. It floats from the chimneys of the buildings in the mall display, is blasted at children dropping letters into Santa's mailbox and evaporates when it hits the ground. Adam Williams, a former electrician, came up with the idea of the fake flakes for a magic show.