FEATURES
By David Zurawik and David Zurawik,Television Critic | April 3, 1993
Local TV will take a giant step forward in social responsibility tomorrow night when WBAL (Channel 11) presents "Martin Luther King Jr.: The March to Freedom" at 8.As an indication of Channel 11's commitment to the one-hour special, the station will pre-empt "Murder She Wrote," one of the most highly rated shows on CBS, to ensure a showcase for "The March to Freedom," after "60 Minutes.""Murder She Wrote" will not be rescheduled.For many TV stations, scheduling a locally produced news and public affairs special in prime time after a show like "60 Minutes" could be disastrous.
FEATURES
By David Zurawik and David Zurawik,Sun Television Critic | June 3, 1991
Baltimore viewers are crazy about WJZ-TV (Channel 13) newscasts and Oprah Winfrey. But they aren't much interested these days in Johnny Carson, and they are not watching the Orioles as much as they were last year.Those are some of the messages from advance ratings for the May "sweeps" audience measurement surveys, which are taken by Nielsen and Arbitron and used to set advertising rates through next summer.With a newscast debuting tonight on WBFF-TV (Channel 45), most eyes in the local TV industry are on the news ratings at the network affiliates -- WMAR-TV (Channel 2)
NEWS
By David Zurawik and Chris Kaltenbach and David Zurawik and Chris Kaltenbach,SUN REPORTERS | April 3, 2008
For decades, local TV stations in cities like Baltimore were cash cows for the companies that owned them. Even though one or two stations with the most popular anchors often came to dominate each market, everybody made money. Local TV was that surefire a business - even for last-place and poorly managed stations. But not today. More and more, the dominant story line for local TV news is one filled with talk of cutbacks, layoffs, lowered expectations and an urgent need to find new ways of doing business and winning viewers.
FEATURES
By DAVID ZURAWIK and DAVID ZURAWIK,SUN TV CRITIC | March 23, 2000
An enormous audience, life-and-death drama and tremendous competitive pressure for live reports made the Joseph Palczynski hostage drama one of the biggest television news stories in Baltimore history. And, while broadcast executives said repeatedly that they were being extremely cautious in their coverage, TV news -- especially WBAL-TV (Channel 11) and WJZ-TV (Channel 13) -- became a large part of that story. Ultimately, the hostages came out safely. But in the name of exclusives and wall-to-wall live coverage, risks were taken and reporters were put in situations that could have been disastrous.
FEATURES
By David Zurawik and David Zurawik,SUN TELEVISION CRITIC | March 5, 1999
Local television newscasts in Baltimore and Philadelphia grossly over-report and exaggerate murder and other violent crimes, leaving viewers feeling frightened, helpless and often uninformed about real dangers, according to a new study published by the University of Delaware.Furthermore, Baltimore newscasts routinely depict violence as a "social menace relentlessly creeping into the suburbs" -- although crime statistics in no way support that analysis, says the study, "Crime, Community & Local TV News: Covering Crime in Philadelphia and Baltimore."
BUSINESS
By David Zurawik and Joe Burris and David Zurawik and Joe Burris,Sun reporters | February 8, 2008
Traditionally, presidential candidates have spent little or no money on local TV advertising in advance of the Maryland primaries. By the time the day of voting arrived, there was usually little drama left. But in this year that is unlike any other in the history of national politics, the money is starting to flow to area TV stations - and in ways that it has never flowed before. Democratic candidate Barack Obama reserved advertising time in Baltimore before Super Tuesday, while representatives for Hillary Clinton started making her buys over the weekend.