Kellogg

USA Swimming said late last night that it has decided to suspend Michael Phelps from competition for the next three months as punishment for a photo that was published in a British tabloid over the weekend that appeared to show him smoking marijuana. The organization's board of directors voted on the decision, saying the intent was to send Phelps a "strong message" that it did not approve of his behavior. USA Swimming also said it is withdrawing financial support from Phelps during the suspension, a mostly symbolic punishment.

WASHINGTON - Tony the Tiger has been selling breakfast cereal for Kellogg for almost a half-century. Yesterday, the Supreme Court set the stage for Kellogg to try to keep another cartoon tiger - Exxon Mobil's - from marketing in Tony's territory. Without comment, the justices turned aside an appeal by Exxon Mobil Corp., which sought to head off a federal trial over a trademark infringement claim by Kellogg Co., creator of Tony the Tiger. The oil company has been using a tiger symbol since 1959, seven years after Tony began marketing Kellogg's Frosted Flakes.

BATTLE CREEK, Mich. -- Kellogg Co. said second-quarter earnings fell 17 percent and warned of further declines, as the world's largest cereal maker lost sales to cheaper supermarket brands.The maker of Frosted Flakes and Rice Krispies said net income fell to $143.2 million, or 35 cents a diluted share, from $171.6 million, or 41 cents, before a charge a year ago. That missed the 37 cents expected by analysts surveyed by First Call Corp.Revenue fell slightly, to $1.71 billion from $1.72 billion.

Shares of Martek Biosciences Corp. rose nearly 13 percent yesterday after news that the Kellogg Co. plans to fortify food with one of the Columbia biotech's products as early as next year. Martek announced the deal yesterday morning, but only described the partner as a Fortune 500 consumer-product food company. Kellogg, the Battle Creek, Mich., company that is the nation's top breakfast cereal manufacturer, was revealed as the company in a filing with the Securities and Exchange Commission.

The Kellogg Co. didn't begin with a snap, crackle or a pop. It began with an accident. According to corporate legend, in 1894 the Kellogg brothers, W.K. and John Harvey, were boiling a batch of wheatberries in their experimental kitchen when they were called away. By the time they returned, the wheatberries had turned stale, but the enterprising siblings forced the grain through the rollers anyway. Voila! The first flaked cereal. A few years later, W.K.'s experiments led to the development of flaked corn.

Shares of Spherix Inc. gained as much as 12 percent yesterday after the company said Kellogg Co. had been issued a patent enabling it to include Spherix's low-calorie sugar substitute in foods such as ready-to-eat cereal. The nation's No. 1 cereal maker wouldn't say yesterday whether it had specific plans to add tagatose to its products, nor would Kellogg say whether it had ordered significant amounts of the sweetener. And Spherix Chief Executive Officer Gilbert V. Levin cautioned that the patent doesn't guarantee that Kellogg will be adding tagatose to anything.

Item: Kellogg's Eggo Waf-fulls What you get: 6 filled waffles Cost: About $2.50 Nutritional content: Maple - 160 calories, 5 grams fat, 1 gram saturated fat, 300 milligrams sodium Preparation time: Toast once or twice and serve Review: If you've ever watched a child eat a waffle, you know it can be a syrupy, sticky mess. We definitely agree there's merit to enclosing the syrup inside the waffle. As executed by Kellogg's, however, the idea needs a bit more fine-tuning. These frozen waffles come from the box with a big blob of frozen syrup inside.

Mercedes Mott of Albuquerque, N.M., wrote to us awhile back: "Years ago, in the 1950s, I had an apple crisp made with corn flakes and it was the best I have ever had. Would anyone have such a recipe?"Mary Ellen Lippy of Lutherville shared her recipe, which she said was sent to her from the Kellogg Co. "They checked their files and sent it to me. Hope it helps," she said.Apple CrispMakes 9 servings3/4 cup Kellogg's Corn Flake Crumbs1/2 cup all-purpose flour1/2 teaspoon salt1/2 cup firmly packed brown sugar1/3 cup chopped nuts1/2 cup margarine or butter, softened1 can (1 pound, 4 ounces)

MINNEAPOLIS -- General Mills Inc., the maker of Cheerios and Wheaties, passed Kellogg Co. for the first time as the largest U.S. cereal maker based on revenue.General Mills held 32.5 percent of the U.S. market based on dollars spent for the 12-week period that ended Dec. 6, according to Goldman, Sachs & Co. analyst Nomi Ghez, citing sales data collected by Information Resources Inc. That beats the 31.6 percent share notched by Kellogg.General Mills is succeeding by developing variations of its best-known brands such as Chex and new products including Cinnamon Toast Crunch that aren't readily copied by makers of discount and generic cereals.

On February 3, 2006, NELLIE L.O'CONNELL; loving family member of Joeph R. O'Connell, I; loving mother of Deborah Rosskelly and her husband Bill, Lisa Kellogg, Joseph R. O'Connell, II, John O'Connell and his wife Tami and Jay O'Connell; cherished grandmother of the late David Baker, Eric Rosskelly, Nick Rosskelly, Courtney O'Connell, Steven Kellogg, Brittany Rosskelly, Kyle O'Connell, Kody O'Connell, Joshua O'Connell, Lydia O'Connell, Matthew Kellogg, Emily...