SPORTS
By KEVIN ECK | April 7, 2009
I agree with the consensus that the Undertaker-Shawn Michaels match at WrestleMania more than lived up to the hype and the Triple H-Randy Orton encounter fell short of expectations. (For more, go to baltimoresun.com/ringposts)
NEWS
By DAVE BERRY and DAVE BERRY,KNIGHT RIDDER/ TRIBUNE | September 19, 1999
RECENTLY IT CAME TO MY attention that I was one of the eight remaining Americans who had not seen "The Blair Witch Project."In case you're one of the other seven, I should explain that "The Blair Witch Project" is a hugely popular movie that was featured simultaneously on the covers of both Time and Newsweek (mottoes: "We Both Have The Same Motto"). "The Blair Witch Project" stunned the Hollywood establishment, because it proved that, to make a hit movie, you don't need big stars, an expensive production and a huge promotional budget to generate hype.
NEWS
By David Zurawik and The Baltimore Sun | January 15, 2013
I like Oprah Winfrey, and I was happy to see her Tuesday morning on CBS with her old pal, Gayle King, hitting on all cylinders as they hyped the gate for her interview with Lance Armstrong. She promised King, Charlie Rose and everyone else on the last-place morning show set, "You will be satisfied," by the interview that airs Thursday night on the OWN cable channel. "You will come away understanding that he brought it," she said, though she did hedge on the specific extent of his confession versus her expectations.
SPORTS
By CHILDS WALKER | July 31, 2008
Given its ratio of hype to real-world importance, baseball's trading deadline has to rank with preseason football among the most overblown happenings in human history. Every year, baseball scribes spend July concocting trade scenarios, most of which never happen. The deals that do go down? Well, they rarely make much of a difference. Yet ESPN will give us a multihour "deadline special" today, and many Orioles fans will doubtless feel disappointed when the club fails to consummate a deal.
SPORTS
By Phil Jackman | January 21, 1993
Back when the Super Bowl got under way in 1967, the idea o a week's delay prior to the kingpins of the American and National Football leagues squaring off was for the purpose of hyping the event and selling tickets and ad time on television.No one is quite sure what effect it had, because only about two-thirds of the Los Angeles Coliseum seats were filled for the "World Championship Game" at a measly $10 per ticket.By the way, the conference-title games that year were staged on Jan. 1, the pros stealing New Year's Day away from the collegiate bowls because it was Sunday.
NEWS
By ELLEN GOODMAN | February 8, 2000
BOSTON -- Sometimes it's hard to tell the hype from the hope. For a decade now, gene therapy has been described as the Promised Land of modern medicine. When we get there, we'll be able to cure disease by changing our genetic makeup. In his State of the Union address, the president talks about "miraculous improvements" and "precision therapies." In quarterly reports, biotech firms talk about their race for the cure. At conferences, scientists talk as if success were a tantalizing breakthrough away.