BUSINESS
By Timothy J. Mullaney and Timothy J. Mullaney,Sun Staff Writer | September 19, 1994
The folks at Gatorade think they can knock Baltimore's eyes wide open in the morning.Baltimore is one of four test markets, all in the Northeast, for SunBolt, a new drink aimed at taking morning market share away from coffee and orange juice. It marks a departure from the sports-related market for Gatorade, as it moves to keep up in the highly segmented, hotly competitive beverage business."We thought the Northeast was the best first for this," Gatorade spokeswoman Patti Jo Sinopoli said, adding that the product was announced in June but is only now being marketed.
SPORTS
By Lem Satterfield and Lem Satterfield,Sun Staff Writer | March 26, 1994
Gibbons' All-Metro guard Steve Wojciechowski, who averaged 19.1 points, 6.5 assists, 4.5 steals and 4.0 rebounds for the Catholic League regular-season and tournament champs, has been chosen Maryland's Player of the Year by Gatorade.Wojciechowski is now eligible for Gatorade's national Player of the Year award.Wojciechowski, who has signed with Duke, also was chosen recently among the nation's 12 best as a McDonald's All-American and will play in the April 7 Capital Classic game at the University of Maryland.
BUSINESS
By Mike Hughlett and Mike Hughlett,Chicago Tribune | January 22, 2008
CHICAGO -- For Todd Magazine, it's as if the Super Bowl, the World Series and the Olympics are rolled into one this winter. Magazine is head of Gatorade, and the sports-drink titan is in the thick of launching G2, its biggest new beverage in six years. A caffeinated version of Gatorade's Propel enhanced water also just hit the market, and in March the company plans to bring the ballyhooed Gatorade Tiger to store shelves. Golfing star Tiger Woods helped choose three new Gatorade flavors and will lend his name to the product, which was unveiled in October.
BUSINESS
By BLOOMBERG NEWS | November 4, 2000
CHICAGO - Quaker Oats Co. shares rose 9 percent yesterday on expectations that the company will receive more takeover offers, after published reports said the maker of Gatorade rejected a $14 billion bid from PepsiCo Inc. While either PepsiCo or rival Coca-Cola Co. could use its marketing muscle to boost sales of Gatorade, some analysts identified Nestle SA as a more likely buyer because of its interest in Quaker's foods. Quaker's other products range from oatmeal to Cap'n Crunch cereal to Aunt Jemima syrup.
NEWS
By NEW YORK TIMES NEWS SERVICE | December 4, 2000
After a monthlong takeover struggle for Quaker Oats Co., PepsiCo Inc. agreed yesterday to acquire the company for about $13.4 billion in stock, executives close to the deal said. The transaction, which gives Pepsi control of Quaker's much-coveted Gatorade sports drink brand, is expected to be announced today, the executives said. The agreement for Quaker, based in Chicago, has been approved by the boards of both companies. It comes after a corporate contest that included the rejection of a first offer from PepsiCo, a preliminary bid from the Coca-Cola Co. that was rescinded after Coke's board blocked the deal, and maneuvers by Danone of France that were eventually abandoned.
NEWS
November 28, 2007
J. ROBERT CADE, 80 Creator of Gatorade Dr. J. Robert Cade, who created the sports drink Gatorade and launched an industry that the beverage continues to dominate, died yesterday in Jacksonville, Fla., of kidney failure. His death was announced by the University of Florida, where he and other researchers created Gatorade in 1965 to help the school's football players replace carbohydrates and electrolytes. Now sold in 80 countries in dozens of flavors, Gatorade was born thanks to a question from then-Gators Coach Dwayne Douglas about why players don't urinate after games, Dr. Cade said in a 2005 interview with the Associated Press.