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By June Arney and June Arney,SUN STAFF | July 9, 2000
During the early 1980s, in an effort to jump-start her fledgling business, trend forecaster Faith Popcorn persuaded the management of the private New York Lotos Club to lease her a few rooms. She installed desks, typewriters, drawing tables and dummy telephones. She called in a few friends to pose as employees, and she had herself an instant office to parade prospective clients through. Classic Popcorn. Above all, the 50-something New Yorker is a marketer - at home in the world of spin and gloss, talented at turning a phrase.
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NEWS
By Sarah Kickler Kelber and Sarah Kickler Kelber,Sun Staff | November 10, 2002
Tall toilets can be a daunting obstacle for little kids. For parents who have a bathroom used primarily by children, American Standard introduces a line of fixtures scaled for the smaller ones. The Baby Devoro toilet ($345) is perfect for little ones through grade-school age, with a rim height of 10 1/4 inches. It can be replaced with a full-size toilet easily, since it's compatible with standard plumbing. A lower sink supplemented with a step can help kids get into the habit of regular hand-washing.
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NEWS
By Sarah Kickler Kelber and Sarah Kickler Kelber,Sun Staff | November 10, 2002
Tall toilets can be a daunting obstacle for little kids. For parents who have a bathroom used primarily by children, American Standard introduces a line of fixtures scaled for the smaller ones. The Baby Devoro toilet ($345) is perfect for little ones through grade-school age, with a rim height of 10 1/4 inches. It can be replaced with a full-size toilet easily, since it's compatible with standard plumbing. A lower sink supplemented with a step can help kids get into the habit of regular hand-washing.
NEWS
By Pamela Sherrod and Pamela Sherrod,Special to the Sun | March 10, 2002
Recliner: Trend-spotter Faith Popcorn launches a line of 'cocooning chairs.' Faith Popcorn has a knack for spotting a trend. Popcorn became a household name in 1981 when she coined the term "cocooning" for the trend in which people retreat from the vicissitudes of life to the comfort of home. Her New York marketing consulting firm, BrainReserve, keeps track of trends for Fortune 500 clients such as McDonald's, IBM and Cigna. We caught up with her to discuss her new collection of cocooning chairs for women and children for La-Z-Boy.
NEWS
By Pamela Sherrod and Pamela Sherrod,Special to the Sun | March 10, 2002
Recliner: Trend-spotter Faith Popcorn launches a line of 'cocooning chairs.' Faith Popcorn has a knack for spotting a trend. Popcorn became a household name in 1981 when she coined the term "cocooning" for the trend in which people retreat from the vicissitudes of life to the comfort of home. Her New York marketing consulting firm, BrainReserve, keeps track of trends for Fortune 500 clients such as McDonald's, IBM and Cigna. We caught up with her to discuss her new collection of cocooning chairs for women and children for La-Z-Boy.
BUSINESS
By Pat Baldwin and Pat Baldwin,Dallas Morning News | November 24, 1991
DALLAS -- Jobs are no longer forever. Streets are not safe. Earth is in ecological danger. Food may be deadly. And advertising bombards consumers with ever-so-mixed messages.But not to worry.Faith Popcorn, trend analyst and the so-called "Nostradamus of marketing," is predicting a "socioquake" -- a grass-roots shake-up of society prompted by more changes in the next 10 years than in the last 90.Signs of the consumer-driven revolution are already apparent, Ms. Popcorn says. As consumers change what they buy -- and how they buy it -- they change who they are. Businesses that intend to survive had better be quick to get in on the act.Since 1974, Ms. Popcorn's New York market-research company, BrainReserve, has been predicting what Americans will buy, where they'll work, how they'll live and what they'll think.
NEWS
By Allen Norwood and Allen Norwood,Knight Ridder/Tribune | October 31, 1999
HIGH POINT, N.C. -- The stars at the recent International Home Furnishings Market were a supermodel, a super prognosticator and a fellow who's super rich. Oh, yes, and a familiar kitchen countertop material, but we'll get to that later.Vanguard Furniture debuted its new line of furniture designed with the help of model Kathy Ireland. Hooker Furniture unveiled office furniture for women that bears the name of trend spotter Faith Popcorn, and Harden introduced publisher and collector Christopher Forbes along with a line bearing the Forbes' family name.
NEWS
By George F. Will | February 20, 2000
WASHINGTON -- The president, the Senate and everyone with a greenback in his wallet has concluded that Alan Greenspan is as cute as a little red wagon and deserves a fourth four-year term as head of the Federal Reserve Board. The apotheosis of this central banker, in the record-setting 107th month of the uninterrupted economic expansion, accords with the public's hunch during this presidential season: Politics today is only marginally related to social betterment. Recently the Fed has several times raised interest rates.
BUSINESS
By ELLEN JAMES MARTIN | May 9, 1993
It's called "pleasure revenge," and the people at Brain Reserve Inc. in New York expect it to hit in 1997.That's when pent-up demand to buy anything from a bigger house to higher-fat food is expected to be fully released."
NEWS
By DAN BERGER | July 12, 2000
Parris is doing such a good job for Maryland, they made him governor of the whole U.S. Faith Popcorn could brand Baltimore as a drink (city on the rocks), a car (worlds only sports utility town), a dot.com (gateway to the future) or a chain store (love our crabs). Charm is out. George sounded presidential at the NAACP. Better warn Al. Yasser and Ehu will make peace to avoid spending all summer in Frederick County.
BUSINESS
By June Arney and June Arney,SUN STAFF | July 9, 2000
During the early 1980s, in an effort to jump-start her fledgling business, trend forecaster Faith Popcorn persuaded the management of the private New York Lotos Club to lease her a few rooms. She installed desks, typewriters, drawing tables and dummy telephones. She called in a few friends to pose as employees, and she had herself an instant office to parade prospective clients through. Classic Popcorn. Above all, the 50-something New Yorker is a marketer - at home in the world of spin and gloss, talented at turning a phrase.
NEWS
By George F. Will | February 20, 2000
WASHINGTON -- The president, the Senate and everyone with a greenback in his wallet has concluded that Alan Greenspan is as cute as a little red wagon and deserves a fourth four-year term as head of the Federal Reserve Board. The apotheosis of this central banker, in the record-setting 107th month of the uninterrupted economic expansion, accords with the public's hunch during this presidential season: Politics today is only marginally related to social betterment. Recently the Fed has several times raised interest rates.
NEWS
By Allen Norwood and Allen Norwood,Knight Ridder/Tribune | October 31, 1999
HIGH POINT, N.C. -- The stars at the recent International Home Furnishings Market were a supermodel, a super prognosticator and a fellow who's super rich. Oh, yes, and a familiar kitchen countertop material, but we'll get to that later.Vanguard Furniture debuted its new line of furniture designed with the help of model Kathy Ireland. Hooker Furniture unveiled office furniture for women that bears the name of trend spotter Faith Popcorn, and Harden introduced publisher and collector Christopher Forbes along with a line bearing the Forbes' family name.
BUSINESS
By ELLEN JAMES MARTIN | May 9, 1993
It's called "pleasure revenge," and the people at Brain Reserve Inc. in New York expect it to hit in 1997.That's when pent-up demand to buy anything from a bigger house to higher-fat food is expected to be fully released."
BUSINESS
By Pat Baldwin and Pat Baldwin,Dallas Morning News | November 24, 1991
DALLAS -- Jobs are no longer forever. Streets are not safe. Earth is in ecological danger. Food may be deadly. And advertising bombards consumers with ever-so-mixed messages.But not to worry.Faith Popcorn, trend analyst and the so-called "Nostradamus of marketing," is predicting a "socioquake" -- a grass-roots shake-up of society prompted by more changes in the next 10 years than in the last 90.Signs of the consumer-driven revolution are already apparent, Ms. Popcorn says. As consumers change what they buy -- and how they buy it -- they change who they are. Businesses that intend to survive had better be quick to get in on the act.Since 1974, Ms. Popcorn's New York market-research company, BrainReserve, has been predicting what Americans will buy, where they'll work, how they'll live and what they'll think.
FEATURES
By Los Angeles Times | March 16, 1998
The unsettling recent headlines -- that Los Angeles tap water may be linked to miscarriages -- alarmed consumers but was no surprise to trend forecaster Faith Popcorn.It further verified a key emerging trend that she's been tracking. Although not fully developed yet ("It's still at the 'drift' stage," she said), it is important enough to be given a Popcorn-esque label: AtmosFear."It's about people being scared of basic things that used to nurture them, like food, air and water," she explains.
NEWS
By Dan Rodricks | March 17, 2003
I BELIEVE in reincarnation. So I'm coming back as a consultant or an out-of-town expert. I want to be a cell-phoning swell in a suit and tasseled Brazilian loafers, who, after getting fired as a highly paid executive, gets hired as a highly paid consultant. I want to be one of those guys. And I want severance, too. And a car with a driver named Carlos. I want 20 percent off all my purchases at Murray's Steaks. Life the second time around is going to be sweeter, baby, because I'm coming right back to the ole Palatinate -- Baltimore, Niceville, Yahoo City.
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