September 27, 1992
Think you're a typical mutual fund shareholder?You are, according to the Investment Company Institute's latest survey, if you are male, married, 43 years old, employed, earn $45,000 a year and bought your first fund shares before 1985.But marital status, income and the like are only a few of the characteristics that are analyzed by fund companies to target potential markets. There also are a variety of traits that help to explain why you invest the way you do -- and why fund sponsors market the way they do.On the basis of their sales methods, the institute divides mutual funds into two categories:* Direct marketing -- those sold directly to investors by mail or telephone or in fund offices.
May 19, 1998
DELRAY BEACH, Fla. -- Office Depot Inc., the world's largest office-products retailer, agreed yesterday to buy Viking Office Products Inc. for about $2.7 billion in stock, as it moves more into direct marketing of products ranging from pencils to computers.Office Depot will swap one share for each of Viking's 87.1 million shares. The offer for Viking, the world's largest seller of office products through catalogs, is 30 percent higher than Viking's closing price Friday.Office Depot, which operates 614 stores, and its main competitor, Staples Inc., have made big acquisitions in direct marketing after antitrust objections scuttled their proposed $4 billion merger in July.
January 27, 1992
Keith Phillips was recently been named vice president of marketing and manufacturing for UNC Inc., an Annapolis-based aviation firm.The former director of marketing for the H&H Parts Division of Chromalloy Gas Turbine Corp., Phillips has had a number of manufacturing andmarketing positions across the country.In his new position, he will join UNC's corporate development department to direct marketing and business development for several manufacturing divisions.
August 2, 1999
New positionsWallace appointed director of UM information centerUniversity of Maryland, College Park appointed Patricia M. Wallace as director, Center for Knowledge and Information Management, Robert H. Smith School of Business. The newly created unit will develop a research program for reforming business practices through use of information technology.The Silver Spring resident received her doctorate from the University of Texas-Austin and formerly was a vice president of the University of Maryland University College.
January 20, 2003
Housing foundation names four to board The Partnership For Housing Foundation founded by the Maryland Association of Realtors recently named four new board members. New members to the board are: Louis Costanzo, regional vice president of Ivy Mortgage of New Jersey; Silvia Rodriguez, owner, Silvia International Realty in Rockville; Steve Fox, owner, Fox Realty Inc./GMAC RI Estate in Frederick; and Rochell Brown, broker/owner, Re/MAX Realty, Columbia. The foundation works with state and local governments, nonprofit and for-profit housing organizations and others dedicated to promoting homeownership.
December 14, 1996
ARMONK, N.Y. -- International Business Machines Corp. said yesterday that it made executive and organizational changes in its sales and services divisions to focus on a single brand and avoid confusion among its customers.The changes are part of an effort by Chairman Louis Gerstner to capitalize on the IBM name and eliminate turf battles between divisions."Clearly this will help -- because the old system did have so much friction," said industry analyst Bob Djurdjevic of Annex Research.IBM will now operate all its global services under the IBM Global Services name, which it currently uses.