Coca Cola

Ocean City is sending Pepsi packing. Come spring, Coca-Cola will be the official soft drink of the Maryland resort town. Officials entered into a five-year exclusive agreement with the beverage company, guaranteeing that only Coke products will be served at town-owned properties and town-operated events. Obviously, you can still purchase Pepsi in Ocean City, but you won't be able to get it at some of the city's signature events, like SunFest.  As part of the contract, which takes effect April 2, Ocean City receives a $65,000 cash payment, commission on product sales, advertising and marketing support and, of course, free soft drinks. The contract also designates Coca-Cola as the "official soft drink of Ocean City.

Ocean City is sending Pepsi packing. Come spring, Coca-Cola will be the official soft drink of the Maryland resort town. Officials entered into a five-year exclusive agreement with the beverage company, guaranteeing that only Coke products will be served at town-owned properties and town-operated events. Obviously, you can still purchase Pepsi in Ocean City, but you won't be able to get it at some of the city's signature events, like SunFest.  As part of the contract, which takes effect April 2, Ocean City receives a $65,000 cash payment, commission on product sales, advertising and marketing support and, of course, free soft drinks. The contract also designates Coca-Cola as the "official soft drink of Ocean City.

A person was killed this morning when a trailer fell at a Coca-Cola bottling plant in East Baltimore, according to a statement from the city Fire Department. Few details were immediately available. Chief Kevin Cartwright, a fire spokesman, said the accident occurred about 10:30 a.m. at the plant in the 700 block of Kresson St., near East Monument Street and Pulaski Highway. The identity of the worker and other details, such as age and gender, have not yet been released. Cartwright said the victim was a vender contracted to work at the plant.

Investigators identified Friday the employee killed at the Coca-Cola bottling plant in East Baltimore. Joshua Cunningham, a contract worker, died Wednesday when a trailer fell on him, officials said. The Chase resident was 28. The accident occurred about 10:30 a.m. in the 700 block of Kresson St., near East Monument Street and Pulaski Highway, said Chief Kevin Cartwright, a fire spokesman. A jack that had been moved under the front of the trailer gave way, said police spokesman Anthony Guglielmi.

Howard County officials will have plenty to crow about if reports are true that Coca-Cola has signed a letter of intent to buy 120 acres and build a regional headquarters and bottling plant in the county. Such an occurence would bring millions in needed tax revenues and create hundreds of jobs.Of no less importance, Coca-Cola's presence would raise the county's stature for major corporations looking to establish themselves strategically in the Baltimore-Washington corridor.But don't pop any corks yet -- or flip the tops on soda cans.

Coca-Cola Co. has agreed to pay $43 million for a stake in Honest Tea Inc., the Bethesda maker of organic low-calorie bottled tea. The deal gives Coca-Cola 40 percent of Honest Tea and an option to buy the rest of the company after three years, said Seth Goldman, Honest Tea's co-founder and chief executive officer, in an interview yesterday. The deal values Honest Tea at $108 million. Goldman also said that Coca-Cola's investment will "help take our brand and our mission to a larger scale and wider audience."

Jim Mathias, mayor of Ocean City and Coca-Cola's newest best friend, grew up in Baltimore and attended high school at Calvert Hall, where he remembers arriving early each morning and heading straight for that center of all true learning, the school cafeteria."

ATLANTA -- You'd think it would be a career-killer.Sergio Zyman spent two years pushing Coca-Cola Co. to ditch its 99-year-old secret recipe for a sweeter version. Coke, he argued in memos that were read and then shredded, had "lost its relevance."Mr. Zyman and his small band of believers won. But as you probably remember, consumers poured new Coke down drains and jammed the phone lines with complaints. So the company, red-faced, brought back Coca-Cola Classic just 2 1/2 months later.Mr. Zyman left a short year later in 1986.

The Real Thing: Truth and Power at the Coca-Cola Company, by Constance L. Hays. Random House. 416 pages. $25.95. Humans evolved by instinctually responding to little signals that sometimes denoted reality. A million years later, this slavery to symbols allowed the accumulation of some very large marketing fortunes. Coca-Cola is the world's No. 1 brand, and not just because 1 billion Cokes are sold each day. To be outstanding, a brand must boast worldwide recognition and enormous sales.

Jessica Becraft may have been at the bottom of the 13-to-21 age group in the Coca Cola state tournament at Chesapeake Bowl 2000 center in Easton but that didn't prevent her from finishing second.Becraft, 13, lives in Ellicott City and is finishing seventh-grade at Patapsco Middle School.Throwing a tenpin ball since she was 10, Becraft is active in the Young American Bowlers Alliance on Saturday mornings at Brunswick Normandy. That's the same center where her grandfather, Ed Lanehart, bowls.

A person was killed this morning when a trailer fell at a Coca-Cola bottling plant in East Baltimore, according to a statement from the city Fire Department. Few details were immediately available. Chief Kevin Cartwright, a fire spokesman, said the accident occurred about 10:30 a.m. at the plant in the 700 block of Kresson St., near East Monument Street and Pulaski Highway. The identity of the worker and other details, such as age and gender, have not yet been released. Cartwright said the victim was a vender contracted to work at the plant.

Jessica Long can imagine her response the first time she sees her face on a national soft drink display in the supermarket. "I'm pretty sure I'll scream and say, 'This is me!' " said Long, 19, the seven-time Paralympics swimming gold medalist from Middle River. "To see myself on a can of Coke will be exciting. " One of eight U.S. athletes chosen by Coca-Cola for a high-profile ad campaign to highlight the 2012 London Olympics, Long spent Tuesday at a pool in a fitness center in Concord, Mass., splashing and smiling for photographers.

The other Sunday afternoon, the Natty Bohs were flying out of my local tavern. After a lunch, patrons were buying the six-packs of beer I knew as National Bohemian for home consumption. A few days later, I observed thirsty neighbors load up on cartons of the brew at a liquor store. Has 1964 come back again? I marvel at the Boh revival. The beer that people turned their backs on 30 years ago is a hit again — and has been for a while now. But I'll confess: Every time I hear this product called Natty Boh, I cringe.

Dorothy Charron from St. Augustine, Fla., was looking for recipe from many years ago for a moist chocolate cake that had coca cola as an ingredient. Theodora Capezio from Monkton sent in a recipe for making a Coca-Cola Cake that she said she cut from a newspaper a long time ago. She said her young family, with six sons, always enjoyed this cake. Her original recipe called for the use of oleo, which was what margarine was called when it was first introduced. That gives some idea of what era this recipe dates from.

A developer is planning Howard County's third urban-style mixed-use development along the MARC rail commuter line near Elkridge, a site long expected to be used for a Coca-Cola bottling plant. The 122-acre project, called Oxford Square, would include up to 1,400 apartments and condominiums, 1 million square feet of commercial space, retail stores, a hotel and possibly six acres for a school, mimicking similar proposals at the Savage and Laurel Park train stations farther south. The transit station projects have all been promoted as examples of Smart Growth - absorbing new residences and commercial development in areas already served by mass transit, roads, utilities and schools.

A home run for Millennial Baltimore's Millennial Media Inc. has a new publisher for its mobile-device-size commercials: Major League Baseball. The company announced that MLB.com will be stripping Millennial-made advertisements across its Web pages designed for cell phones and personal digital assistants. Coke buys Honest Tea Coca-Cola Co. has agreed to pay $43 million for a stake in Honest Tea Inc., the Bethesda maker of organic low-calorie bottled tea. The deal gives Coca-Cola 40 percent of Honest Tea and an option to buy the rest of the company.

Investigators identified Friday the employee killed at the Coca-Cola bottling plant in East Baltimore. Joshua Cunningham, a contract worker, died Wednesday when a trailer fell on him, officials said. The Chase resident was 28. The accident occurred about 10:30 a.m. in the 700 block of Kresson St., near East Monument Street and Pulaski Highway, said Chief Kevin Cartwright, a fire spokesman. A jack that had been moved under the front of the trailer gave way, said police spokesman Anthony Guglielmi.

Coca-Cola Co. has agreed to pay $43 million for a stake in Honest Tea Inc., the Bethesda maker of organic low-calorie bottled tea. The deal gives Coca-Cola 40 percent of Honest Tea and an option to buy the rest of the company after three years, said Seth Goldman, Honest Tea's co-founder and chief executive officer, in an interview yesterday. The deal values Honest Tea at $108 million. Goldman also said that Coca-Cola's investment will "help take our brand and our mission to a larger scale and wider audience."