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BUSINESS
By Cindy Harper-Evans | January 25, 1991
Trahan, Burden & Charles Inc., Baltimore's fourth-largest ad agency, has made some profitable business moves along with its move to new headquarters at Charles and Chase streets at the first of the year.The agency has secured five new accounts for an additional $12 million in annual billings, said Robert Matz, chief executive officer, said yesterday. The additional business brings the agency's annual billings to roughly $58 milllion, he said.Two of the new accounts are Pompeian Olive Oil and Winchester Homes, which TB&C wrested away from the former Jordan Azzam, which closed because of financial difficulties in October and reemerged as Azzam Jordan.
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NEWS
By Frederick N. Rasmussen and Frederick N. Rasmussen,fred.rasmussen@baltsun.com | August 1, 2009
Edward Adolph Trahan, former chairman of Trahan, Burden & Charles Inc., a Baltimore advertising agency, who was the first in the ad industry nationally to use the Muppets in a TV commercial, died of cancer July 24 at his Lady Lake, Fla., home. He was 83. Mr. Trahan, whose name was pronounced "Tray-han," was born and raised in Detroit. When he was 3 years old, he got his left arm caught in a wringer washing machine, and doctors were forced to amputate, said a grandson, Jessie Trahan, who is director of graduate school marketing at Towson University.
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BUSINESS
By Liz Atwood and Liz Atwood,Staff Writer | May 15, 1992
Trahan, Burden & Charles Inc. played the Maryland State Lottery and won again.The Baltimore advertising agency, which has designed the state's lottery campaigns for the past 10 years, has been awarded a new five-year, $41 million contract that begins in June.Only one other agency, Baltimore's Eisner & Associates, competed for the contract."Trahan clearly was the winner in scoring. They did very well in the technical end of it," said lottery spokesman Carroll H. Hynson Jr. "They have extensive evidence of award-winning promotional and marketing campaigns."
NEWS
May 5, 2004
On May 1, 2004; CHARLES C. BURDEN, beloved husband of Jacqueline Y. Burden. On Thursday, friends may call at THE NEW VAUGHN C. GREENE FUNERAL SERVICES (RANDALLSTOWN), 8728 Liberty Road from 4 to 8 P.M. On Friday, Mr. Burden will lie instate at Perkins Square Baptist Church, 2500 Edmondson Avenue, where the family will receive friends from 11:30 to 12 P.M. with services to follow. Inquiries to 410-655-0015.
BUSINESS
By June Arney and June Arney,SUN STAFF | June 12, 1998
Trahan, Burden & Charles Inc., a Baltimore advertising and public relations business, won best of show and five other first-place awards last night in the annual Best in Maryland Awards presented by the Public Relations Society of America's Maryland Chapter.TBC took the top prize at the evening ceremony at the Belvedere for a campaign for Harrah's Entertainment Inc., called Harrah's Dazzling Diamonds.The show, which featured a six-month, 10-city tour of $30 million in diamonds, was a celebration of Harrah's 60th anniversary in 1997.
BUSINESS
By Shanon D. Murray and Shanon D. Murray,SUN STAFF | June 17, 1999
To keep pace with new technologies as it expands to a full-service communications company, Baltimore advertising and public relations firm Trahan, Burden & Charles, said yesterday that it will shuffle its senior management team and open an office in New York.The company is also planning to open another office in the mid-Atlantic region in a few months, the firm's principals said.In Baltimore, the company will focus its efforts on expansion through acquisitions and strategic alliances with companies that can help the firm buttress its e-commerce, electronic marketing and other technology-related marketing services, the firm's principals said yesterday.
BUSINESS
By June Arney and June Arney,SUN STAFF | January 28, 2000
Ten seconds doesn't seem like a lot of time. But Allan Charles has been obsessed with it for years. The creative director for Baltimore-based Trahan, Burden & Charles Inc., has wanted to make a commercial longer than the standard 30 seconds but less than a minute. "We spend a lot of time editing down to 30 seconds," he said. "I always thought the perfect creative format would be 40 seconds. This gives the creative part a little time to breathe." In NeighborCare Professional Pharmacies, a division of NeighborCare Inc., Charles found a willing client.
BUSINESS
By Liz Atwood and Liz Atwood,Staff Writer | April 2, 1992
A cooperative association of 91 McDonald's restaurants in the area has switched advertising agencies after only eight months, replacing Baltimore-based Trahan, Burden & Charles with Arnold Fortuna Lane, a Boston firm.A representative of the Greater Baltimore McDonald's Advertising Association and a spokeswoman with Trahan, Burden & Charles said the decision to part was "mutual."The account was worth about $7 million.Arnold Fortuna Lane will take over the advertising account after a transition period, McDonald's announced yesterday.
BUSINESS
By Liz Atwood and Liz Atwood,Staff Writer | March 31, 1992
Two Baltimore advertising agencies have placed their bets on a five-year state lottery contract valued at $8 million a year.The Maryland State Lottery Agency is reviewing proposals from Trahan, Burden & Charles, the agency holding the account, and Eisner & Associates, which competed for the account when it was last awarded five years ago.The winner of the contract is expected to be announced by April 10, said Patrick Oates, the contract administrator.Trahan,...
BUSINESS
By a Sun Staff Writer | June 22, 1995
Two Baltimore advertising and public relations firms have received awards for their work.Trahan, Burden & Charles/Public Relations received two first-place awards from the Maryland Chapter of the Public Relations Society of America for campaigns to promote Old Bay Seasoning in Florida and to reduce bank robberies in Maryland.Gray Kirk/Vansant won a gold medal in the New York Festival's 1995 Radio Competition for an Utz potato chip campaign. The ads playfully suggest London, Las Vegas and Milwaukee had to endure life without Utz because the chips are shipped only a short distance from the Pennsylvania factory to ensure freshness.
NEWS
BY A SUN STAFF WRITER | August 15, 2002
Baltimore's Board of Estimates approved a low-interest $750,000 loan yesterday to help an advertising firm buy a North Charles Street building and parking lot. Trahan, Burden & Charles Inc. has rented the property at 1030 N. Charles St. since 1990 but considered moving out of the city when the owner put it up for sale, said Allan Charles, company president. The city offered the 15-year, 2 percent fixed-rate loan to entice the company to stay. TBC employs 100 people in its advertising, public relations, e-commerce and direct marketing operations.
BUSINESS
By Andrea K. Walker and Andrea K. Walker,SUN STAFF | May 16, 2001
Baltimore advertising and public relations firm Trahan, Burden & Charles announced yesterday new accounts with Hershey Entertainment & Resorts and seven other companies. The new accounts will bring an $4.5 million more to the firm, which last year had billings of $135.5 million and revenue of $15.2 million. "We're in an upswing when the rest of the industry is in a downswing," Sandy Hillman, chief executive officer, said yesterday. Trahan, Burden & Charles will handle the "Destination Hershey" tourism campaign for the Pennsylvania destination spot built around chocolate.
BUSINESS
By June Arney and June Arney,SUN STAFF | August 6, 2000
Most people remember Mikey. He's that freckle-faced 4-year-old who never uttered a word - just shoveled huge spoonfuls of Life cereal into his mouth as his two older brothers watched in amazement. For 12 years, he appeared on television - winning the hearts of Americans so that, even now, 80 percent remember the commercial, and most can even name the cereal it promoted. The popularity of the advertisement, which aired from 1972 to 1984, earned it No. 10 ranking among TV Guide's 50 greatest commercials.
BUSINESS
By June Arney and June Arney,SUN STAFF | January 28, 2000
Ten seconds doesn't seem like a lot of time. But Allan Charles has been obsessed with it for years. The creative director for Baltimore-based Trahan, Burden & Charles Inc., has wanted to make a commercial longer than the standard 30 seconds but less than a minute. "We spend a lot of time editing down to 30 seconds," he said. "I always thought the perfect creative format would be 40 seconds. This gives the creative part a little time to breathe." In NeighborCare Professional Pharmacies, a division of NeighborCare Inc., Charles found a willing client.
BUSINESS
By Shanon D. Murray and Shanon D. Murray,SUN STAFF | June 17, 1999
To keep pace with new technologies as it expands to a full-service communications company, Baltimore advertising and public relations firm Trahan, Burden & Charles, said yesterday that it will shuffle its senior management team and open an office in New York.The company is also planning to open another office in the mid-Atlantic region in a few months, the firm's principals said.In Baltimore, the company will focus its efforts on expansion through acquisitions and strategic alliances with companies that can help the firm buttress its e-commerce, electronic marketing and other technology-related marketing services, the firm's principals said yesterday.
BUSINESS
By June Arney and June Arney,SUN STAFF | June 12, 1998
Trahan, Burden & Charles Inc., a Baltimore advertising and public relations business, won best of show and five other first-place awards last night in the annual Best in Maryland Awards presented by the Public Relations Society of America's Maryland Chapter.TBC took the top prize at the evening ceremony at the Belvedere for a campaign for Harrah's Entertainment Inc., called Harrah's Dazzling Diamonds.The show, which featured a six-month, 10-city tour of $30 million in diamonds, was a celebration of Harrah's 60th anniversary in 1997.
BUSINESS
January 9, 1998
Trahan, Burden & Charles Inc., a Baltimore-based advertising and public relations firm, yesterday said it was chosen as the advertising agency of record for The Baltimore Sun Co.The agency, chosen after review by The Sun, replaces W.B. Doner. TBC will provide the company with general advertising, design, direct response and other communications services related to branding and product marketing."Obviously, we're very excited to be selected, because this is a time when there is such an exciting communications revolution going on," said Sandy Hillman, an executive vice president and one of TBC's principals.
NEWS
BY A SUN STAFF WRITER | August 15, 2002
Baltimore's Board of Estimates approved a low-interest $750,000 loan yesterday to help an advertising firm buy a North Charles Street building and parking lot. Trahan, Burden & Charles Inc. has rented the property at 1030 N. Charles St. since 1990 but considered moving out of the city when the owner put it up for sale, said Allan Charles, company president. The city offered the 15-year, 2 percent fixed-rate loan to entice the company to stay. TBC employs 100 people in its advertising, public relations, e-commerce and direct marketing operations.
BUSINESS
By Greg Garland and Greg Garland,SUN STAFF | June 10, 1998
The state's Board of Public Works is expected to approve a five-year, $35 million advertising contract today with Trahan, Burden & Charles to promote tourism and economic development in Maryland.One of the mid-Atlantic area's largest advertising and public relations agencies with more than 130 employees and annual billings of $142 million, Trahan scored highest among three firms that made proposals to state officials."We're absolutely thrilled to be selected as the apparent winner," said Robert Matz, president of the ad agency.
BUSINESS
January 9, 1998
Trahan, Burden & Charles Inc., a Baltimore-based advertising and public relations firm, yesterday said it was chosen as the advertising agency of record for The Baltimore Sun Co.The agency, chosen after review by The Sun, replaces W.B. Doner. TBC will provide the company with general advertising, design, direct response and other communications services related to branding and product marketing."Obviously, we're very excited to be selected, because this is a time when there is such an exciting communications revolution going on," said Sandy Hillman, an executive vice president and one of TBC's principals.
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