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By Mark Guidera and Mark Guidera,Sun Staff Writer | September 12, 1995
The face that launched a thousand cake mixes is about to get a historic make-over as part of her 75th anniversary.Whether Betty Crocker's new visage will send consumers sailing for the grocery shelves remains to be seen. But one thing seems certain: The new Betty Crocker will depart from her 75-year-old ,, tradition of looking overly middle class -- and very white."We're sure to get a much more ethnically diverse looking Betty Crocker. She is intended to represent the women of America, and a lot has changed about women in America since the last portrait was done," said Barry Wegener, director of communications for General Mills, the Minneapolis-based food products giant that has marketed the Betty Crocker line since 1921.
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NEWS
By Brent Jones and Brent Jones,Sun Reporter | October 2, 2006
For one day each year, Troy Miller gets to disregard the sign. Troy, 9, played a game of touch football with six others in the middle of the street in the 2800 block of Harlem Ave. The barricades closing off both entrances to the block Saturday trumped a nearby red-and-white "No ball playing" sign that usually prohibits such activity. Troy says football is the best part of the annual block party in the tiny Evergreen community in West Baltimore. "We can't usually do this," he says in between catching passes.
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ENTERTAINMENT
By Lonnie Brown and Lonnie Brown,NEW YORK TIMES NEWS SERVICE | January 17, 2000
Now that Y2K has passed and home computers are still running, let's assume the gas, electric and water services are working. That way, The Complete MasterCook Suite Featuring Betty Crocker can be put to work in the kitchen. The program (Windows, $50) is not simply another cooking program, notes publisher Sierra- Home. It is five complete recipe collections, making it the largest collection of Betty Crocker recipes on CD-ROM. There are about 1,000 recipes from Betty Crocker and another 5,000 from Master-Cook Deluxe.
NEWS
By LIZ ATWOOD and LIZ ATWOOD,SUN REPORTER | June 7, 2006
Williams-Sonoma Bride & Groom Cookbook By Gayle Pirie and John Clark Betty Crocker Cookbook, Bridal Edition By Betty Crocker Editors Wiley / 2006 / $29.95 If the newlyweds you know are more the practical type, or they simply are new to the kitchen, this is a fail-safe, if not-too-exciting, cookbook for them. This book is Betty Crocker's famous "Big Red" cookbook in a pastel package. Many of the 1,000 recipes in the collection will be those the newlyweds remember their moms or grandmothers making.
FEATURES
By Knight-Ridder News Service | February 17, 1993
Want to relax at your own party? The new "Betty Crocker's Easy Entertaining" (Prentice Hall, $22) has tips, recipes and a complete organization plan that help take the stress out of entertaining.This book, like others in the Betty Crocker series, blends simplicity with dependability. Dishes are created with a minimum of ingredients and recipe instructions are straightforward and easy to follow.One of the reasons for Betty Crocker's success is that this mythical lady of the American stove has test kitchens and scores of General Mills food people behind her.For the record, Betty Crocker was created by General Mills back in 1921 and has even won prestigious cookbook awards.
FEATURES
By John Tanasychuk and John Tanasychuk,Knight-Ridder Newspapers | September 18, 1991
Marcia Copeland oversees a staff whose job is simple: They try to create kitchen failures by messing with the instructions on packaged baking mixes.They overbeat and underbeat, overbake and underbake, overmeasure liquids and undermeasure liquids. They also add too few or too many eggs to products made under the Betty Crocker label.Copeland is director of the Betty Crocker Food and Publications Center in Minneapolis, Minn. And her staff not only tries to create baking flops -- it's called "tolerance testing" in the world of test kitchens -- but develops recipes for the Betty Crocker supermarket magazine and Betty Crocker cookbooks.
FEATURES
By Sujata Massey and Sujata Massey,Evening Sun Staff | August 21, 1991
The latest offering from America's brand-name home cook, Betty Crocker, has something for everyone, from traditional cooks to vegetarians. "Betty Crocker's Low-Fat, Low-Cholesterol Cooking" (Prentice Hall 1991, $17.95, 221 pp. hardcover) has the pot roast and lemon meringue cake you would expect from the long-running General Mills cookbook series. Speaking to current international tastes, there are also recipes for Asian noodles, Southwestern black beans and Indian chicken.The cookbook editors are undogmatic.
FEATURES
By Chicago Tribune | February 20, 1991
Betty Crocker arrives in the kitchen, carrying a large box that has been packed carefully with a dozen cupcakes.She's dressed as she is in her picture, the one you see on all the Betty Crocker cookbooks: tailored red jacket, white blouse and dark skirt. And the cupcakes look like -- well, they look like you'd expect them to look: devil's food with plenty of white frosting spread on top.It all looks like a 1950s scenario.But it's not. Betty Crocker 1991 is really Marcia Copeland, who struggles with weight just like most of us and is director of the Betty Crocker Food and Publications Center in Minneapolis.
FEATURES
By MIKE LITTWIN | September 13, 1995
Once upon a time, we believed America was a melting pot. But then we decided it wasn't.Multiculturalists suggested the salad bar was a better metaphor. You can mix everyone together, but each person and/or vegetable remains distinct. The problem with this theory was, of course, what to do with the salad dressing.Now, there's an even better idea.The new thinking is based on the life of Michael Jackson, our most successful crossover artist, who figured out how to be black and white simultaneously.
FEATURES
By Joanne E. Morvay | October 20, 1999
Rice mixes draw mixed reaction* Item: Betty Crocker rice mixes* What you get: About 2 1/2 servings* Cost: About $1.60* Preparation time: 20 to 25 minutes stove top, 25 to 30 minutes microwave* Review: Betty Crocker's newest rice mixes are a mixed bag. On the plus side, they contain no artificial flavors or preservatives. On the minus side, microwave cooking times appear to vary from the instructions, and, across the board, the flavors aren't consistent. The Garden Vegetable Pilaf was fresh and fluffy, but the Cheddar and Broccoli was a bit bland.
BUSINESS
By ANDREA K. WALKER and ANDREA K. WALKER,SUN REPORTER | November 22, 2005
What's in a logo? As AT&T Inc. officially began its first day of business yesterday since its acquisition by lesser-known SBC Communications, it unveiled a new logo with a slightly jazzed up, three-dimensional version of the iconic globe that has symbolized the company for so many years. The symbol doesn't look vastly different from the old one. Same shape. Similar blue coloring. The minimal tweaks underscore the delicate nature of corporate logos themselves as the companies they represent, the customers they serve and the world around them change.
NEWS
By Liz Atwood and Liz Atwood,SUN FOOD EDITOR | July 6, 2005
Summer dessert ideas are just a click away at www.betty crocker.com. The Web site showcases a different dessert each month, such as Sunny Lemon Bars, Brownie Sundaes and this Watermelon Cake recipe for July: Heat oven to 350 degrees. Grease bottoms of two 8-inch or 9-inch round pans. In a large bowl, beat 1 box of Betty Crocker SuperMoist white cake mix and the water, oil and egg whites called for in the cake-mix directions. Add one 0.13-ounce package of cherry or other red-colored unsweetened soft-drink mix and continue beating on low speed 30 seconds, then beat on medium speed for 2 minutes, scraping bowl occasionally.
NEWS
By Liz Atwood and Liz Atwood,SUN FOOD EDITOR | February 2, 2005
Heart disease has been diagnosed in more than 60 million Americans, and millions more suffer from high blood pressure, cholesterol and other cardiac-related illnesses. But they don't have to suffer from bland, tasteless diets. A new cookbook from Betty Crocker, in partnership with a Bell Institute nutritionist and a renowned Johns Hopkins Hospital cardiologist, lays out 140 simple, healthful recipes that taste good and are good for you. The Betty Crocker Healthy Heart Cookbook (Wiley, 2004, $24.95)
ENTERTAINMENT
December 12, 2004
The Howard County Public Library recommends: Fiction Family Blessings by Fern Michaels A Redbird Christmas: a Novel by Fannie Flagg Silver Bells: a Holiday Tale by Luanne Rice Wedding Ring by Emilie Richards When Christmas Comes by Debbie Macomber Nonfiction Betty Crocker Celebrate!: A Year-round Guide to Holiday Food and Fun by Betty Crocker Knit Socks! : 15 Cool Patterns for Toasty Feet by Betsy McCarthy The Story of Science: Aristotle Leads the Way by Joy Hakim They Made America by Harold Evans The Truth Behind The Da Vinci Code by Bart D. Ehrman
FEATURES
By Joanne E. Morvay | January 23, 2002
Item: Betty Crocker Snackin' Cake What you get: 9 snack-size servings Cost: About $2.50 Nutritional content: Golden Chocolate Chip - 180 calories, 5 grams fat, 2.5 grams saturated fat, 180 milligrams sodium, 32 grams carbohydrate, 20 grams sugars; Banana Walnut - 180 calories, 6 grams fat, 1 gram saturated fat, 240 milligrams sodium, 31 grams carbohydrate, 17 grams sugars Preparation time: 35 to 45 minutes, including 15 minutes cooling time Review:...
FEATURES
By Joanne E. Morvay | February 28, 2001
Item: Betty Crocker Cheesecake mix What you get: 1 cheesecake, 8 servings Cost: About $3.50 Nutritional content: Original - 400 calories per slice; 12 grams fat; 5 grams saturated fat; 240 milligrams sodium Preparation time: About 40 to 50 minutes, including baking in conventional oven Review: I counted on Betty Crocker to rescue me when I needed a last-minute dessert to take to a friend's potluck dinner. I wasn't disappointed. This plain cheesecake was creamy and sweet and had a crunchy graham-cracker crust.
ENTERTAINMENT
December 12, 2004
The Howard County Public Library recommends: Fiction Family Blessings by Fern Michaels A Redbird Christmas: a Novel by Fannie Flagg Silver Bells: a Holiday Tale by Luanne Rice Wedding Ring by Emilie Richards When Christmas Comes by Debbie Macomber Nonfiction Betty Crocker Celebrate!: A Year-round Guide to Holiday Food and Fun by Betty Crocker Knit Socks! : 15 Cool Patterns for Toasty Feet by Betsy McCarthy The Story of Science: Aristotle Leads the Way by Joy Hakim They Made America by Harold Evans The Truth Behind The Da Vinci Code by Bart D. Ehrman
FEATURES
By Joanne E. Morvay | February 28, 2001
Item: Betty Crocker Cheesecake mix What you get: 1 cheesecake, 8 servings Cost: About $3.50 Nutritional content: Original - 400 calories per slice; 12 grams fat; 5 grams saturated fat; 240 milligrams sodium Preparation time: About 40 to 50 minutes, including baking in conventional oven Review: I counted on Betty Crocker to rescue me when I needed a last-minute dessert to take to a friend's potluck dinner. I wasn't disappointed. This plain cheesecake was creamy and sweet and had a crunchy graham-cracker crust.
FEATURES
By Rob Kasper | January 10, 2001
THERE IS A rhythm to kitchen life. Every January when the weather turns nasty and holiday decorations droop, my head fills with resolutions to cook better meals for my family. Usually my first efforts to live up to this resolution involve making soup. There is a lot to be said for soup making in January. The forecast can be cold and forbidding, yet soup is warm and welcoming. A bitter wind may attack your home's doors and windows, but a pot of soup sends out steamy, perfumed clouds to counter the invading drafts.
FEATURES
By Joanne E. Morvay | December 13, 2000
Item: Betty Crocker Bowl Appetit What you get: 1 bowl Cost: About $1.60 Nutritional content: Herb Chicken - 260 calories, 4 grams fat, 0.5 gram saturated fat, 850 milligrams sodium; Tomato Parmesan - 250 calories, 8 grams fat, 2 grams saturated fat, 890 milligrams sodium Preparation time: 6 minutes, 30 seconds to 8 minutes in microwave Review: Betty Crocker has jumped on the bowl bandwagon with mixed results. On the positive side, Bowl Appetit entrees don't need any refrigeration, making them very convenient.
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