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SPORTS
Sports Digest | September 1, 2014
Nike pulled out all the stops to prevent Oklahoma City Thunder star Kevin Durant , a Washington native, from signing a shoe deal with Baltimore-based Under Armour. Durant's seven-year contract with Nike is expiring, and Under Armour reportedly offered him a 10-year deal worth $265million to $285 million. However, Nike has exercised its right to match any rival shoe company's offer to the NBA's reigning Most Valuable Player, according to ESPN. Nike officials on Saturday told Durant and his representatives at Jay Z 's Roc Nation Sports that they would match Under Armour's offer.
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BUSINESS
By Lorraine Mirabella, The Baltimore Sun | August 26, 2014
Work has been completed on a multipurpose synthetic turf field in Locust Point that Under Armour is donating to the city. The Baltimore-based sports apparel company, which has headquarters in Locust Point, on Tuesday unveiled Banner Field at Latrobe Park, a donation through Under Armour's WIN Baltimore Initiative to give youth greater access to sports. Under Armour did not disclose the donation amount. Construction of the 89,000-square-foot field started in April and includes a scoreboard, surrounding walk/run path, lighting, tiered seating and parking.
BUSINESS
By Jeff Barker and Lorraine Mirabella, The Baltimore Sun | August 21, 2014
Under Armour is working to land NBA superstar Kevin Durant as a pitch man — a sponsorship deal that could be one of the largest ever signed and give the Baltimore company a major inroad into the lucrative basketball marketplace. Signing the popular Oklahoma City Thunder forward, who grew up playing basketball in Washington and Maryland and still has family in the region, would be a coup for Under Armour as it tries to build its shoe business and boost its stature internationally.
SPORTS
By Ryan Bacic, The Baltimore Sun | August 6, 2014
The event at the Under Armour campus in Baltimore played out like a fashion show and felt like a pep rally - replete with a standing-room-only crowd, bass-pumping music, thundersticks, Ravens cheerleaders and dance moves by mascot Poe. The end result, though, was all charity. With one athlete from each team acting as a model, Under Armour and the Ravens on Wednesday revealed the new uniforms they're donating to the varsity football and girls basketball programs of all 24 Baltimore public high schools.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | August 5, 2014
The former president of ESPN has joined Under Armour's board of directors, the Baltimore-based sports apparel company said Tuesday. George W. Bodenheimer served as ESPN's longest tenured president from 1998 to 2012, leading the sports network to unprecedented global growth, Under Armour said in an announcement. He also served as co-chairman of Disney Media Networks, president of ABC Sports and most recently as executive chairman of ESPN before retiring from the company in May. "His pioneering vision and his experience building and leading a global sports media brand will bring important perspective and expertise to our company as we continue to expand the UA brand globally," Under Armour CEO Kevin Plank said in the announcement.
SPORTS
Sports Digest | August 5, 2014
The Ravens and Under Armour will debut the uniforms they are donating to 24 city public high school football and girls basketball teams Wednesday at the Under Armour Campus promenade, at 1020 Hull St. Each school will receive new home and away uniforms, funded by the Ravens Foundation and Under Armour. Former Ravens linebacker Ray Lewis will be on hand to congratulate the students and wish them luck in their upcoming seasons. Major League Lacrosse Ex-Jays star Rabil breaks foot, out for season finale Ohio Machine attackman Marcus Holman (Gilman)
BUSINESS
By Jeff Barker, The Baltimore Sun | August 1, 2014
Ripken Baseball is extending - and expanding - its partnership with Under Armour. A new five-year deal grants the athletic apparel maker new naming rights to several Ripken properties. The Ripken Experience youth baseball complex in Aberdeen is becoming "The Ripken Experience powered by Under Armour. " A similar designation is being given to the Ripken Baseball Virtual Academy. The Ripken Experience consists of seven fields and a training area that, collectively, have hosted more than 112,000 players since 2004.
BUSINESS
Lorraine Mirabella | July 31, 2014
In Under Armour's new 60-second TV spot, ballerina Misty Copeland stands in the practice studio, slowly rising onto her toes as music plays and, in a voice over, a young girl reads a rejection letter explaining why the ballet academy candidate was turned down. "You have the wrong body for ballet, and at 13 you are too old to be considered," the letter says. Copeland, attired in a black Under Armour tank top and the brand's "Cheeky" underwear bottoms, then is shown flying with grand jete leaps and rapid-fire spins across a vast lighted stage.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | July 16, 2014
Under Armour might start collaborating with smartphone maker Samsung Electronics Co. on wearable fitness devices, according to a South Korean news report. Yonhap News Agency cited market sources in a Wednesday report that said the de facto heir of the South Korean Samsung Group, Lee Jay-yong, met with Under Armour CEO Kevin Plank this month in Seoul. The two business leaders "reportedly discussed ways of countering impact from collaboration between Apple Inc. and Nike Inc. in the wearable devices sector," Yonhap News said.
BUSINESS
By Natalie Sherman, The Baltimore Sun | July 14, 2014
Baltimore athletic apparel company Under Armour Inc. has added some more muscle to its brand, hiring the former head of the Baltimore Police Department as its first chief security officer. Former commissioner Frederick H. Bealefeld III, who retired from the department in 2012 after 31 years, said he has been asked to take a "macro-level" approach to security at the firm, which is moving aggressively to expand its presence abroad. Bealefeld, who started full time at Under Armour July 1 and reports to the chief operating officer, said his responsibilities will focus on the safety of Under Armour's employees, worldwide distribution centers and a growing number of stores.
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