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BUSINESS
By Chris Korman, The Baltimore Sun | July 8, 2013
Because investors want to see growth, much of the talk surrounding Under Armour in the first half of the year focused on areas like women's gear and non-cleat footwear. The company's share of those arenas is still minuscule, its marketing efforts still in nascent stages. But Under Armour knows not to stray too far from the sport -- and the feel -- that helped it grow into a $2 billion a year enterprise. It also knew whose influence it wanted to infuse any new football campaign with: former Ravens linebacker Ray Lewis.
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SPORTS
Sports Digest | August 25, 2013
Running Under Armour no longer title sponsor of Baltimore festival Under Armour, which has been the title sponsor of the Baltimore Running Festival for the past 10 years, will not sponsor this year's race, which will be held Oct. 12. The race is seeking a new title sponsor, Corrigan Sports Enterprises announced Saturday. Under Armour still will be involved as the event's official apparel provider and furnish every participant with the company's moisture-wicking performance shirts.
BUSINESS
By Jeff Barker and The Baltimore Sun | September 15, 2014
It's hard to imagine what the snarling football coaches of yesteryear — think Bear Bryant or Woody Hayes — would have made of the poetry on the helmet and sleeves of the uniforms the University of Maryland played in Saturday. But the Under Armour designers of Maryland's "Star-Spangled" uniforms, which highlight the Francis Scott Key poem "Defence of Fort M'Henry" in cursive, would like to think that the old-school coaches might have approved. The uniforms, which the Terrapins wore in Saturday's home loss to West Virginia, were intended to promote the team and inspire players and fans.
SPORTS
Sports Digest | September 1, 2014
Nike pulled out all the stops to prevent Oklahoma City Thunder star Kevin Durant , a Washington native, from signing a shoe deal with Baltimore-based Under Armour. Durant's seven-year contract with Nike is expiring, and Under Armour reportedly offered him a 10-year deal worth $265million to $285 million. However, Nike has exercised its right to match any rival shoe company's offer to the NBA's reigning Most Valuable Player, according to ESPN. Nike officials on Saturday told Durant and his representatives at Jay Z 's Roc Nation Sports that they would match Under Armour's offer.
NEWS
By Colin Campbell, The Baltimore Sun | November 10, 2013
Baltimore police responded to a report of an armed person inside Under Armour's headquarters in Locust Point Sunday but later determined that the 911 call was a hoax, officials said. About a dozen Under Armour workers were evacuated after the call came in at 2:18 p.m. Sunday, police said. Police barricaded streets surrounding the company's campus for hours while a SWAT team swept each building room by room. Investigators said they believe the caller was not an Under Armour employee and had no association with the company.
BUSINESS
By Lorraine Mirabella and Nayana Davis, The Baltimore Sun | February 21, 2014
Under Armour acted swiftly to move beyond the controversy over whether the brand's high-tech skinsuits were responsible for U.S. speedskaters' lackluster run at the Sochi Olympics. The Baltimore sports apparel maker renewed its sponsorship of US Speedskating through two more Winter Olympics in a deal announced Friday. "We want to make a big statement of coming back and saying we're going to put an eight-year commitment for two more Olympics to have athletes wearing and competing in Under Armour and hopefully winning lots and lots of medals," Under Armour founder and CEO Kevin Plank told CNN on Friday.
SPORTS
By Bill Ordine and Bill Ordine,bill.ordine@baltsun.com | April 21, 2009
Two of the best-known sports brands in Maryland - Ripken Baseball Inc. and Under Armour - are forming a business alliance that will be unveiled at a news conference Wednesday at the Sports Legends Museum at Camden Yards. Ripken Baseball is a marketing and sales company headed by Orioles Hall of Famer Cal Ripken Jr. Under Armour is a global sports apparel and equipment company whose chief executive officer, Kevin Plank, is a former University of Maryland football player. While details of Wednesday's announcement were not disclosed, sources familiar with the new partnership said Under Armour will have a substantial presence at Ripken's baseball properties, which include three minor league franchises, in Aberdeen, Augusta, Ga., and Port Charlotte, Fla., and perhaps more importantly, at two youth training facilities in Aberdeen and Myrtle Beach, S.C. The Under Armour brand is particularly appealing to the youth market, the source said.
SPORTS
By Mike Klingaman and Mike Klingaman,mike.klingaman@baltsun.com | April 23, 2009
A baseball legend shook hands Wednesday with an athlete-turned-clothier, sealing a business deal they hope will benefit both. Cal Ripken Jr., the Orioles Hall of Famer who heads the marketing firm that bears his name, announced a five-year partnership with Under Armour Inc., the Baltimore-based performance apparel giant run by Kevin A. Plank, a former football player at the University of Maryland. Under Armour will outfit the minor league Aberdeen IronBirds as well as the 10 domestic teams taking part in the Cal Ripken World Series this summer.
BUSINESS
By Andrea K. Walker and Andrea K. Walker,Sun reporter | February 29, 2008
Sports apparel company Under Armour named its first chief operating officer yesterday -- another step in its transformation from a startup that began in the basement of founder Kevin Plank's grandmother's house to a fast-growing company with aspirations to be a major player. The company announced that Wayne Marino, who had been chief financial officer, is assuming the COO title with responsibility for leading operational, financial, administrative and strategic planning functions. Brad Dickerson was promoted from vice president of accounting and finance to chief financial officer.
BUSINESS
By Andrea K. Walker and Andrea K. Walker,Sun reporter | May 9, 2007
Sports highlights blared from the big-screen television to the tune of hip-hop beats at the Inner Harbor's ESPN Zone yesterday morning. But the 100 or so men and women watching from leather lounge chairs, seats at the bar and restaurant tables were there for the annual shareholders' meeting of Under Armour - not to catch up on the night-before scores. Baltimore-based Under Armour has done what few thought possible, carving a niche in the crowded sportswear market with its gear that wicks sweat from the body to control temperature.
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