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BUSINESS
By Andrea K. Walker and Andrea K. Walker,Sun reporter | July 25, 2008
Detectives in the HBO crime series The Wire go after bad guys in Baltimore wearing shirts and tactical gear made by Under Armour. The thugs in the television show wear hats and hoodie sweat shirts manufactured by the sportswear company. Golf characters in a Tiger Woods Golf video game play longer and better in hot weather when they put on an Under Armour polo-style shirt. And in the movie Gridiron Gang, the team of troubled youths and their coach, played by Dwayne "The Rock" Johnson, hit the field in Under Armour uniforms.
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SPORTS
Sports Digest | August 25, 2013
Running Under Armour no longer title sponsor of Baltimore festival Under Armour, which has been the title sponsor of the Baltimore Running Festival for the past 10 years, will not sponsor this year's race, which will be held Oct. 12. The race is seeking a new title sponsor, Corrigan Sports Enterprises announced Saturday. Under Armour still will be involved as the event's official apparel provider and furnish every participant with the company's moisture-wicking performance shirts.
SPORTS
Sports Digest | September 1, 2014
Nike pulled out all the stops to prevent Oklahoma City Thunder star Kevin Durant , a Washington native, from signing a shoe deal with Baltimore-based Under Armour. Durant's seven-year contract with Nike is expiring, and Under Armour reportedly offered him a 10-year deal worth $265million to $285 million. However, Nike has exercised its right to match any rival shoe company's offer to the NBA's reigning Most Valuable Player, according to ESPN. Nike officials on Saturday told Durant and his representatives at Jay Z 's Roc Nation Sports that they would match Under Armour's offer.
NEWS
By Justin Fenton, The Baltimore Sun | June 3, 2014
A body was pulled from the Inner Harbor Tuesday afternoon near Under Armour headquarters - at least the 11 t h time since October that someone has been found dead in the waters around downtown. Few details were immediately available pending an autopsy, but police confirmed the body was retrieved around 2:17 p.m. off of the 1800 block of Hull St., where there is a water taxi pickup spot. Police do not specifically count or track the deaths of people who are found in the Inner Harbor.
NEWS
By Colin Campbell, The Baltimore Sun | November 10, 2013
Baltimore police responded to a report of an armed person inside Under Armour's headquarters in Locust Point Sunday but later determined that the 911 call was a hoax, officials said. About a dozen Under Armour workers were evacuated after the call came in at 2:18 p.m. Sunday, police said. Police barricaded streets surrounding the company's campus for hours while a SWAT team swept each building room by room. Investigators said they believe the caller was not an Under Armour employee and had no association with the company.
BUSINESS
By Chris Korman, The Baltimore Sun | July 8, 2013
Because investors want to see growth, much of the talk surrounding Under Armour in the first half of the year focused on areas like women's gear and non-cleat footwear. The company's share of those arenas is still minuscule, its marketing efforts still in nascent stages. But Under Armour knows not to stray too far from the sport -- and the feel -- that helped it grow into a $2 billion a year enterprise. It also knew whose influence it wanted to infuse any new football campaign with: former Ravens linebacker Ray Lewis.
SPORTS
By Bill Ordine and Bill Ordine,bill.ordine@baltsun.com | April 21, 2009
Two of the best-known sports brands in Maryland - Ripken Baseball Inc. and Under Armour - are forming a business alliance that will be unveiled at a news conference Wednesday at the Sports Legends Museum at Camden Yards. Ripken Baseball is a marketing and sales company headed by Orioles Hall of Famer Cal Ripken Jr. Under Armour is a global sports apparel and equipment company whose chief executive officer, Kevin Plank, is a former University of Maryland football player. While details of Wednesday's announcement were not disclosed, sources familiar with the new partnership said Under Armour will have a substantial presence at Ripken's baseball properties, which include three minor league franchises, in Aberdeen, Augusta, Ga., and Port Charlotte, Fla., and perhaps more importantly, at two youth training facilities in Aberdeen and Myrtle Beach, S.C. The Under Armour brand is particularly appealing to the youth market, the source said.
BUSINESS
By Andrea K. Walker and Andrea K. Walker,Sun reporter | May 9, 2007
Sports highlights blared from the big-screen television to the tune of hip-hop beats at the Inner Harbor's ESPN Zone yesterday morning. But the 100 or so men and women watching from leather lounge chairs, seats at the bar and restaurant tables were there for the annual shareholders' meeting of Under Armour - not to catch up on the night-before scores. Baltimore-based Under Armour has done what few thought possible, carving a niche in the crowded sportswear market with its gear that wicks sweat from the body to control temperature.
SPORTS
By Mike Klingaman and Mike Klingaman,mike.klingaman@baltsun.com | April 23, 2009
A baseball legend shook hands Wednesday with an athlete-turned-clothier, sealing a business deal they hope will benefit both. Cal Ripken Jr., the Orioles Hall of Famer who heads the marketing firm that bears his name, announced a five-year partnership with Under Armour Inc., the Baltimore-based performance apparel giant run by Kevin A. Plank, a former football player at the University of Maryland. Under Armour will outfit the minor league Aberdeen IronBirds as well as the 10 domestic teams taking part in the Cal Ripken World Series this summer.
SPORTS
By Ryan Bacic, The Baltimore Sun | August 6, 2014
The event at the Under Armour campus in Baltimore played out like a fashion show and felt like a pep rally - replete with a standing-room-only crowd, bass-pumping music, thundersticks, Ravens cheerleaders and dance moves by mascot Poe. The end result, though, was all charity. With one athlete from each team acting as a model, Under Armour and the Ravens on Wednesday revealed the new uniforms they're donating to the varsity football and girls basketball programs of all 24 Baltimore public high schools.
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