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By Lorraine Mirabella, The Baltimore Sun | January 4, 2014
When the winter Olympics gets underway next month in Sochi, Russia, Under Armour's logo will be seen by millions of viewers around the globe as the Baltimore-based brand sponsors two U.S. teams and another from Canada. The Olympic sponsorships - the greatest exposure yet for Under Armour at any winter games - could pay off not only in brand awareness, but in stronger sales and profits, company officials say. They hope wins by sponsored athletes or even just the exposure will reinforce the company's mantra of "making all athletes better" in consumers' minds.
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BUSINESS
By Andrea K. Walker, The Baltimore Sun | July 6, 2011
Baltimore sports apparel company Under Armour said this morning it has signed an endorsement deal with NBA rookie Kemba Walker. Walker will wear Under Armour footwear while training and on-court during games. He will also be featured in marketing campaigns for the company's basketball line. Financial details of the transaction were not disclosed. The former University of Connecticut player will play for the Charlotte Bobcats next season. Walker led the University of Connecticut to the 2011 NCAA National Championship and 2011 Big East Tournament Championship.
BUSINESS
Jeff Barker and The Baltimore Sun | September 13, 2014
Football players sometimes get creative with their ankle tape. Instead of wrapping their feet before a game, they ask a trainer to loop white or brightly colored tape around the outside of the shoe in a way that obscures the shoe company's logo. Known as "spatting," it is considered a fashion statement by some and by others a safeguard against sprained ankles. But it better not occur at the University of Maryland. After an initial warning, the school would be liable for at least $160,000 for a second violation and a minimum of $240,000 for a third offense, according to the new contract between the university and Under Armour, its official outfitter.
BUSINESS
By Matthew Hay Brown, The Baltimore Sun | September 1, 2014
Oklahoma City Thunder superstar Kevin Durant spurned overtures from Under Armour and will sign a new shoe deal with basketball giant Nike. "Excited and humbled to sign back with the swoosh!" Durant tweeted late Sunday, referring to the Nike logo. "We are pleased to extend our relationship with Kevin Durant, one of the most exciting players in the game," said Heter Myers, a spokesman for Nike. A spokeswoman for Under Armour did not respond to a request for comment Monday. The decision ends the possibility, for now, of an all-Maryland marriage between the reigning NBA MVP, who grew up in Prince George's County and played high school basketball in Rockville, and Baltimore-based Under Armour.
BUSINESS
By Andrea K. Walker, The Baltimore Sun | July 25, 2011
Marketing executives at sports apparel company Under Armour had a lot to cheer about this month as the American women's soccer team made a run at the World Cup. The team ultimately lost to Japan, but the international visibility the players received was priceless for Baltimore-based Under Armour, which has endorsement deals with three of them: Heather Mitts, Lauren Cheney and Becky Sauerbrunn. Under Armour, which has built itself from a basement startup to a billion-dollar enterprise, wasn't always able to afford the big endorsement deals of its more established competitors like Nike and Reebok.
NEWS
By Hanah Cho, The Baltimore Sun | April 20, 2012
Sports apparel maker Under Armour reported Friday a 21 percent increase in first quarter earnings. Net income for the three months ending March 31 was $14.6 million, or 28 cents per share, compared with $12 million, or 23 cents per share, in the corresponding period a year ago. Revenue rose 23 percent to $384 million, from $313 million a year ago. Sales were boosted by men's, women's and youth apparel and new products, the Baltimore company said....
BUSINESS
By Liz F. Kay, The Baltimore Sun | October 25, 2011
While Under Armour's core apparel lines drove strong revenue results in the third quarter, the company is preparing to launch even more products, including sneakers, as well as to enter new markets, such as China, company officials said Tuesday while announcing earnings. "We're seeing great success in our two-fold strategy of innovating to drive better performance product with higher prices in our core while expanding our reach beyond our core with new products," President and CEO Kevin Plank told investors during a conference call.
BUSINESS
Lorraine Mirabella | October 25, 2013
Under Armour is taking its Brand House specialty store concept to the Big Apple. The Baltimore-based sports apparel brand launched the new retail format in February with a store in Harbor East, and this week set a Nov. 7 opening date for a previously announced location in Tysons Corner Center in Virginia. The apparel and footwear powerhouse is not stopping there. Plans are in the works to bring the first Under Armour specialty store to New York City. Under Armour founder and CEO Kevin Plank briefly mentioned the new store on a conference call Thursday when the company released its third quarter earnings.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | March 15, 2012
The Baltimore City Council's Land Use and Transportation Committee approved a bill Wednesday that would enable sports apparel maker Under Armour to double the size of its Locust Point headquarters, hire hundreds more workers and help retain the city's last major corporate headquarters. Under Armour, which has grown in more than a decade into a $1 billion global sports apparel brand, plans to build a large new office tower and the city's first Under Armour store. It also plans to expand other buildings on the Tide Point waterfront campus in Locust Point, a converted Procter & Gamble factory.
BUSINESS
By Chris Korman and Eileen Ambrose, The Baltimore Sun | November 1, 2012
Though Under Armour still plans to open a store at its Tide Point headquarters, the company felt it had gone too long without a retail space in the city it calls home. Under Armour announced Thursday that it will open a specialty store at Harbor East in February. Construction on the 8,000-square-foot store at 700 S. President St., not far from J. Crew, will begin this month. The company reported a 31 percent increase in direct-to-consumer revenue for the third quarter as it further transitioned from selling mostly in big-box stores.
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