Lorraine Mirabella | March 10, 2014
Under Armour has lost its apparent bid for an endorsement deal with Johnny Manziel, the former Texas A&M quarterback and Heisman Trophy winner known as "Johnny Football. " Manziel, the possible first overall pick in the NFL draft, has signed a multi-year marketing deal with Under Armour rival Nike, ESPN reported. Though Nike, which confirmed the agreement to ESPN, did not release financial terms, ESPN said the marketing rights will come at the highest price for a rookie in this year's class.
By Tim Swift, The Baltimore Sun   | December 23, 2013
Under Armour may not want to talk about "Duck Dynasty," but fans of the now controversial reality show took to the Baltimore-based company's social media accounts this weekend to praise Under Armour for sticking by the embattled franchise. Other than a brief statement condeming star Phil Robertson's comments, representatives from Under Armour have not responded to multiple requests for comment.  Interviewed in GQ magazine, Robertson called homosexuality a sin and said African Americans were "happy" in the pre-civil-rights era south.
By Lorraine Mirabella, The Baltimore Sun | May 29, 2012
The vice president of retail for sports apparel maker Under Armour has resigned, the Baltimore-based company said Tuesday. Dan Sawall, who has overseen retail for Under Armour since February 2010, will resign effective Friday, Under Armour said in a filing with the Securities and Exchange Commission. Before he worked at Under Armour, Sawall served in merchandising roles for Golfsmith, US Nike Factory Stores, the d.e.m.o. division of Pacific Sunwear and Guess? Under Armour said it planned to evaluate its retail business' leadership and organizational structure.
Lorraine Mirabella | January 16, 2014
A trailblazing ballerina will be the face of Under Armour in a marketing campaign this year to attract more women to the sports brand. The Baltimore-based sports apparel and footwear maker said it has signed an agreement with Misty Copeland, a dancer who became the American Ballet Theatre's first African-American soloist in two decades when she joined in 2007. The dancer will be featured in what Under Armour describes as its biggest marketing campaign ever this year for its women's brand as it tries to expand sales in the category.
May 8, 1991
Thomas M. Armour, a retired claims examiner for the Social Security Administration, died Friday after a heart attack while attending the races at Pimlico. He was 69 and lived on Forest Glen Road.He is survived by his wife, the former Clara Wall; a son, Leon Armour of Fairfax, Va.; a daughter, Dr. Karen M. Armour of Baltimore; five sisters, Pearl Satterfield of Bowling Green, Ky., Doris Sampson of Milwaukee, and Ida Gamble, Vernia Martin and Judy Wilkes, all of Indianapolis; a brother, Morris Armour of Indianapolis; and a grandson.
By Lorraine Mirabella, The Baltimore Sun | December 6, 2013
Under Armour completed its planned $150 million purchase of fitness technology firm MapMyFitness Inc. Friday, marking the Baltimore-based sports apparel maker's first-ever acquisition. Austin, Texas-based MapMyFitness, creator of the MapMyRun and MapMyRide mobile applications, has more than 20 million registered users who map, record and share their workouts using GPS and other technologies. Self-described as the largest social network of fitness buffs on the Internet, MapMyFitness is expected to help Under Armour compete with rival Nike and others in the growing fitness technology market.
By Alexander Pyles and The Baltimore Sun | September 19, 2013
Under Armour won't be the Baltimore Running Festival's title sponsor going forward, but the company made clear on Thursday it will continue to outfit Baltimore runners. The company has signed a multi-year deal with Corrigan Sports Enterprises Inc., which organizes the running festival, to be the official race-themed apparel and footwear provider. That includes the performance shirts that participants in each of the running festival's events -- the marathon, half-marathon, 5K, relay and kids run run -- receive as part of their official race package.
By Jill Rosen and The Baltimore Sun | July 19, 2012
Under Armour, a company that angles to outfit the country's most prominent sports stars, has managed to get in on one of the most highly anticipated movies of the year -- "The Dark Knight Rises. " The Baltimore sportswear maker has declared itself the "official outfitter" of the movie's football team, the Gotham Rogues. Under Armour made the team's uniforms featured in the movie. And they're making the fanwear that people can buy. There are jerseys, jackets and hats, all in the team colors that look suspiciously similar to a certain team from Pittsburgh.
By Andrea K. Walker, The Baltimore Sun | March 8, 2011
Under Armour said today it has secured its first endorsement deal with London's Barclays Premier League, signing a five-year deal with the Tottenham Hotspur Football Club. The agreement with the Tottenham team is Under Armour's largest European team sponsorship. Under Armour will provide the team with training wear and a playing kit beginning in the 2012 season. It will also supply replica wear for supporters and fans of the team. While this is Under Armour's first team sponsorship with Barclay's, some players wear the company's boots in league matches. Under Armour's other European athletic partners include Bundesliga side Hannover 96 and the Welsh Rugby Union.
By Hanah Cho and Hanah Cho, | April 1, 2009
The Chicago Cubs and Baltimore apparel maker Under Armour will continue their marketing partnership after the baseball franchise dropped its lawsuit involving a multimillion-dollar sponsorship agreement. Under Armour announced Tuesday that it will remain the only advertiser on the Wrigley Field outfield wall. Two years ago, Under Armour became the first sponsor to place advertisements on two 7-foot-by-12-foot doors set into the ballpark's ivy-covered left- and right-field walls. In January, the Cubs accused Under Armour of reneging on a promised $10.8 million, five-year sponsorship agreement after its profits declined.
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