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By Lorraine Mirabella, The Baltimore Sun | May 1, 2012
The Under Armour brand is poised for continued growth with a soon-to-be-released football cleat that's expected to drive footwear sales, as well as plans to keep expanding into international markets, executives told stockholders Tuesday. Consumers who choose Under Armour over other sports apparel brands do so because the products help solve problems for athletes, said Kevin Plank, the company's chairman, president and CEO, during the company's annual stockholders' meeting at its South Baltimore headquarters.
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BUSINESS
By Lorraine Mirabella and The Baltimore Sun | October 2, 2014
Under Armour plans to build its third U.S. distribution center in a suburb of Nashville, the Baltimore-based sports apparel maker said Thursday. The 1 million-square-foot-warehouse, a more than $100 million investment for the sports brand, will be built in Mount Juliet, Tenn., and will open in early 2016, the company said. Under Armour also has distribution centers in Baltimore and Rialto, Calif. The Tennessee warehouse will employ 1,500 workers over the next five years. The company operates two Under Armour Factory House retail stores in the state, in Nashville and Sevierville.
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BUSINESS
Lorraine Mirabella | September 2, 2014
Under Armour, in the midst of its biggest-ever campaign targeting women, has signed supermodel Gisele Bundchen, the Baltimore-based sports brand revealed today in a 30-second teaser video on YouTube. "Under Armour announces the signing of Gisele Bündchen, international fashion icon and athletic female, as the latest addition to the I WILL WHAT I WANT campaign," the company said in an emailed statement after posting the video. "Coming September 4. " A company spokeswoman offered no additional details.
BUSINESS
By Scott Dance and The Baltimore Sun | September 29, 2014
A near doubling in Under Armour's stock price over the past year helped drive CEO Kevin Plank past Ravens owner Steve Bisciotti in the Forbes 400 list of the richest Americans. Plank is worth $3 billion, according to the financial magazine, up from $1.7 billion a year ago. He has climbed from No. 345 to No. 327 to No. 190 over the past three years. Bisciotti, whose wealth comes both from the Ravens and the staffing firm Allegis Group, is worth $2.6 billion, ranking No. 235 on the list.
BUSINESS
Lorraine Mirabella | November 6, 2013
Update: Story is updated below with Under Armour comment.  Is it patriotism or poor taste? That's the Internet debate after Northwestern University showed off new, flag-themed football uniforms designed to honor veterans and raise money and awareness for the Wounded Warrior Project. Uniforms designed by the team's outfitter, Baltimore-based Under Armour, somewhat resemble the sports apparel brand's flag-inspired "Maryland Pride" uniforms for the University of Maryland.
BUSINESS
By Andrea K. Walker and Andrea K. Walker,Sun reporter | May 24, 2007
Sports apparel maker Under Armour said yesterday that it will open its first full-priced retail store at Westfield Annapolis Mall as a new front in expanding its marketing and branding prowess. The company, which makes athletic wear that wicks sweat from the body to help maintain temperature, disclosed this month that it would be entering the retail business but didn't disclose the location. Under Armour currently operates only outlets, selling discounted merchandise; it sells its apparel and footwear mostly through major sporting-goods retailers.
BUSINESS
By TRICIA BISHOP and TRICIA BISHOP,SUN REPORTER | May 11, 2006
Some early investors in Under Armour Inc., including its founder and chief executive, are planning to sell $283 million in stock in their first major cashing-in since taking the Baltimore athletic-wear company public last year. In a filing with the Securities and Exchange Commission yesterday, Under Armour reported that investors plan to offer 6.8 million shares at $36.06, with more than 1 million additional shares available if the deal's underwriters should ask for them. CEO Kevin A. Plank, the former University of Maryland football player who created the company's sweat-resistant clothing, plans to sell 1.5 million shares, or about 10 percent of his holdings, for $54.1 million.
BUSINESS
Lorraine Mirabella | January 16, 2014
Under Armour will outfit all Naval Academy varsity teams starting in the 2014-2015 season, the Baltimore-based sports brand announced Thursday. The agreement with the Naval Academy Athletic Association, which makes Under Armour official outfitter of all 33 men's and women's teams, also includes marketing and promotional opportunities. The affiliation is Under Armour's 12th Division 1 all-school partnership. "Under Armour is extremely proud to outfit the outstanding men and women who not only represent our home state of Maryland but also uphold the highest standards of the true student-athlete," Matt Mirchin, Under Armour executive vice president of global marketing, said in the announcement.
BUSINESS
By Chris Korman | February 12, 2013
Baltimore-based Under Armour hosted a press event in New York City Tuesday to introduce what the company has dubbed "its biggest ever global marketing campaign. " While the new "I Will" campaign recalls the old "Will you protect this house?" commercial that first helped the company become popular -- the respondents always answered "I will!" -- the new spot released Tuesday focuses on an area that has become increasingly important: high-end technology and innovation. Let's just say that the commercial ends with a woman adjusting the composition and color of her clothing by using a touch screen built into her sleeve.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | April 17, 2012
Under Armour's proposal to double the size of its Locust Point headquarters in South Baltimore has been sent to Mayor Stephanie Rawlings-Blake for final approval. The Baltimore City Council on Monday night approved changes that would allow the $1 billion global sports apparel company to build a new office tower and the city's first Under Armour store and expand other office buildings on its waterfront campus. The mayor is supporting a request from the city's economic development agency for up to $35 million in city tax increment financing for infrastructure projects near the campus, a mayoral spokesman said Tuesday.
BUSINESS
By Jeff Barker and The Baltimore Sun | September 15, 2014
It's hard to imagine what the snarling football coaches of yesteryear — think Bear Bryant or Woody Hayes — would have made of the poetry on the helmet and sleeves of the uniforms the University of Maryland played in Saturday. But the Under Armour designers of Maryland's "Star-Spangled" uniforms, which highlight the Francis Scott Key poem "Defence of Fort M'Henry" in cursive, would like to think that the old-school coaches might have approved. The uniforms, which the Terrapins wore in Saturday's home loss to West Virginia, were intended to promote the team and inspire players and fans.
BUSINESS
Jeff Barker and The Baltimore Sun | September 13, 2014
Football players sometimes get creative with their ankle tape. Instead of wrapping their feet before a game, they ask a trainer to loop white or brightly colored tape around the outside of the shoe in a way that obscures the shoe company's logo. Known as "spatting," it is considered a fashion statement by some and by others a safeguard against sprained ankles. But it better not occur at the University of Maryland. After an initial warning, the school would be liable for at least $160,000 for a second violation and a minimum of $240,000 for a third offense, according to the new contract between the university and Under Armour, its official outfitter.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | September 9, 2014
Under Armour will continue to supply uniforms to the University of Maryland's varsity teams under a 10-year extension deal announced Tuesday. The Baltimore-based sports brand will continue to design and supply game-day uniforms as well as footwear, apparel and equipment for training for all men's and women's varsity teams. "The University of Maryland is an integral part of Under Armour's history, culture and identity," Matt Mirchin, Under Armour's executive vice president of global marketing, said in the company's announcement.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | September 8, 2014
Under Armour has overtaken Adidas this year in combined apparel and footwear sales to become the second biggest sports brand in the United States. Baltimore-based Under Armour had U.S. apparel and footwear sales of $1.2 billion through the end of August, edging ahead of Adidas with $1.1 billion total U.S. sales, according to a Sterne Agee report citing sales figures from SportScanInfo. Under Armour sales have jumped 20 percent this year, while Adidas combined sales have plummeted 23 percent.
BUSINESS
Lorraine Mirabella | September 4, 2014
"Stick to modeling Sweetie. " "Is modeling now a sport?" "She's old. " "OMG. I love her. " Such are the "real comments from critics and supporters" reacting to Under Armour's announcement earlier this week that the brand signed Brazilian supermodel Gisele Bundchen to its women's marketing campaign, Under Armour says. After posting a video teaser about the Bundchen partnership on Tuesday, the Baltimore-based sports apparel company unveiled the full ad this morning.
BUSINESS
By Matthew Hay Brown, The Baltimore Sun | September 1, 2014
Oklahoma City Thunder superstar Kevin Durant spurned overtures from Under Armour and will sign a new shoe deal with basketball giant Nike. "Excited and humbled to sign back with the swoosh!" Durant tweeted late Sunday, referring to the Nike logo. "We are pleased to extend our relationship with Kevin Durant, one of the most exciting players in the game," said Heter Myers, a spokesman for Nike. A spokeswoman for Under Armour did not respond to a request for comment Monday. The decision ends the possibility, for now, of an all-Maryland marriage between the reigning NBA MVP, who grew up in Prince George's County and played high school basketball in Rockville, and Baltimore-based Under Armour.
BUSINESS
By Andrea K. Walker, The Baltimore Su | September 27, 2010
Baltimore sports apparel company Under Armour said this morning that it has signed Ravens wide receiver Anquan Boldin to an endorsement deal. The eight-year veteran is a three-time Pro Bowler and was the 2003 NFL Offensive Rookie of the Year. As part of the deal, Boldin will wear Under Armour cleats and apparel and make appearances at stores and in television and print advertising spots. Other athletes who have signed with Under Armour in recent years include Miles Austin, Ray Lewis Brandon Jacobs and Vernon Davis.
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