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NEWS
November 21, 2009
Workers at Advertising.com in Baltimore will be eligible to participate in a voluntary buyout program that its parent company, AOL LLC, is planning next month as part of a larger effort to cut one-third of its work force, or 2,500 positions. Advertising.com, which is AOL's online advertising network, employs about 400 people at the Tide Point office complex in South Baltimore. Time Warner Inc. is spinning off AOL, a one-time Internet giant, on Dec. 9, and the company will be accepting volunteers to leave between Dec. 4 and 11. AOL, which is based in New York City, has said that if it does not get enough volunteers, it will resort to involuntary layoffs.
ARTICLES BY DATE
BUSINESS
By Natalie Sherman, The Baltimore Sun | August 22, 2014
An online advertising firm started in Baltimore and owned by AOL plans to remain in the city, having signed a new long-term lease in Brewer's Hill, according to the owner of the building. Advertising.com, which currently has offices in the Tide Point complex, is likely to move by the spring of 2015, said David Knipp of Obrecht Commercial Real Estate, which is to become the firm's landlord at the National East building on O'Donnell Street. AOL confirmed plans to move, but did not provide further information.
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BUSINESS
By Natalie Sherman, The Baltimore Sun | August 22, 2014
An online advertising firm started in Baltimore and owned by AOL plans to remain in the city, having signed a new long-term lease in Brewer's Hill, according to the owner of the building. Advertising.com, which currently has offices in the Tide Point complex, is likely to move by the spring of 2015, said David Knipp of Obrecht Commercial Real Estate, which is to become the firm's landlord at the National East building on O'Donnell Street. AOL confirmed plans to move, but did not provide further information.
BUSINESS
By Scott Dance, The Baltimore Sun | January 27, 2014
In a sudden departure, Millennial Media founder and CEO Paul Palmieri left the Baltimore mobile advertising company Monday to work for a prominent Maryland venture capital firm. Palmieri said in an interview his resignation had been in the works for months, though it became effective immediately with an announcement by the company. He joins New Enterprise Associates in Chevy Chase as a venture adviser for technology startups, though he remains Millennial's largest individual shareholder.
BUSINESS
Gus G. Sentementes | September 10, 2012
It is fitting that the next Baltimore Startup Weekend -- where entrepreneurs and coders and designers come together to launch companies -- is at the headquarters of Advertising.com. Advertising.com is one of the biggest startups to ever come out of -- er, stay -- in Baltimore . Maybe it's office at the Tide Point complex in Locust Point will help give birth to another monster tech hit over the weekend of Sept. 28. (At: 1020 Hull St., Baltimore, MD). So what's Startup Weekend about?
BUSINESS
By Gus G. Sentementes | gus.sentementes@baltsun.com | January 14, 2010
Fewer than 50 workers are expected to be laid off this week from Advertising.com, a major Baltimore-based subsidiary of AOL Inc., as part of a change in strategy for the Internet giant, according to company officials. AOL spun off from Time Warner Inc. last month and is trying to transform itself primarily into a producer of online advertising and editorial content. AOL bought Time Warner, based in New York City, in 2001 in an acquisition that is now widely regarded as one of the worst business deals in history.
BUSINESS
By STACEY HIRSH and STACEY HIRSH,SUN REPORTER | May 23, 2006
Advertising.com Inc., the Baltimore company that was bought two years ago by America Online Inc., named a new president yesterday and announced that the company's founders were taking a leave of absence. Lynda M. Clarizio, who was an executive vice president at AOL, was named president of Advertising.com effective immediately. She has worked at AOL for seven years, and was "the driving force behind AOL's acquisition of Advertising.com," the company said in a news release. Founded in 1998 by Owings Mills brothers John and Scott Ferber, Advertising.
BUSINESS
By June Arney and June Arney,SUN STAFF | October 21, 2000
Baltimore-based Advertising.com is launching a venture to identify, test and measure the most effective advertising methods in the emerging mobile commerce arena. Called the Wireless Advertising Marketing and Measurement Initiative, or WAMMI, the venture is designed to offer insight into audience behavior and acceptance regarding such advertising. "The convergence of wireless, the Internet and ad-serving technologies has created a rare opportunity for marketers to leverage the most effective form of media available: personal communication," said Peter Daboll, president and chief operating officer of Advertising.
BUSINESS
By New York Times News Service | March 13, 2008
AOL, the company that introduced millions of people to the Internet, has tried to reinvent itself many times. The latest effort - like those before it - doesn't seem to be going very well. On Tuesday, Jeffrey L. Bewkes, president and chief executive of Time Warner Inc., AOL's parent company, acknowledged weakness in the business and said he was open to combining AOL with another company - "whatever configuration makes it the strongest and the most valuable." But he may have been soft-pedaling what seems to be an increasingly troublesome situation at AOL, which has bet its future on a new strategy of selling advertising across the Internet and spent more than $1 billion on related acquisitions.
BUSINESS
By Gus G. Sentementes and Gus G. Sentementes,gus.sentementes@baltsun.com | January 14, 2010
Fewer than 50 workers are expected to be laid off this week from Advertising.com, a major Baltimore-based subsidiary of AOL Inc., as part of a change in strategy for the Internet giant, according to company officials. AOL spun off from Time Warner Inc. last month and is trying to transform itself primarily into a producer of online advertising and editorial content. AOL bought Time Warner, based in New York City, in 2001 in an acquisition that is now widely regarded as one of the worst business deals in history.
BUSINESS
By Lorraine Mirabella, The Baltimore Sun | November 19, 2012
Asked what makes a great place to work, employees focus a lot less on pay and benefits than you might think. Workers want fair compensation without a doubt, but they also want to feel that their work and their company's mission matter, workplace research shows. Workplaces that supply those emotional perks tend to be "organizationally healthy," the workplace version of a healthy, high functioning person, workplace experts say. When employers instill a sense of purpose, set a clear direction and keep workers in the loop, they not only win accolades from employees, but they succeed long-term - and are more profitable, experts say. "To perform well, a company needs to be smart, and it needs to be healthy," said Doug Claffey, CEO of WorkplaceDynamics, a consulting firm for employers based in Philadelphia.
BUSINESS
Gus G. Sentementes | September 10, 2012
It is fitting that the next Baltimore Startup Weekend -- where entrepreneurs and coders and designers come together to launch companies -- is at the headquarters of Advertising.com. Advertising.com is one of the biggest startups to ever come out of -- er, stay -- in Baltimore . Maybe it's office at the Tide Point complex in Locust Point will help give birth to another monster tech hit over the weekend of Sept. 28. (At: 1020 Hull St., Baltimore, MD). So what's Startup Weekend about?
BUSINESS
Gus G. Sentementes | August 17, 2012
There's so much happening in Baltimore these days that my little ol' tech blog can't keep up with it. Here's what happened this week, and what's coming up that you should know about: 1. Tech Parents can party: We held the second bi-monthly Baltimore Tech Parents happy hour event on Tuesday night, at Heavy Seas Alehouse . The topic was "disruptive online education. " The guest speakers were Susan Magsamen, of Curiosityville.com, and Burck Smith, CEO of StraighterLine.com. The discussion was great.
BUSINESS
Gus G. Sentementes | August 17, 2012
The brothers behind the launch of Advertising.com continue to plug away at their online video advertising business, called Videology Group, recently raising another round of investment, this time $13.1 million . Update : A company spokeswoman told me that the SEC filing disclosing the $13.1 million is actually tied to the company's acquisition of mobile data management platform Collider Media. This was Videology Group's first acquisition, as covered here . I don't believe the purchase price of the Collider acquisition was ever disclosed, and it's unclear how much of that $13.1 million stated in the SEC filing was funds used for the deal.
NEWS
By Gus G. Sentementes, The Baltimore Sun | March 29, 2012
For a day, a Baltimore company had IPO fever. Fast-growing Millennial Media Inc., a Baltimore-based mobile advertising company, sold shares to the public Thursday, breaking a years-long IPO drought in the city's technology sector. It ended the day valued at $1.87 billion. The company's CEO, Paul Palmieri, rang the opening bell at the New York Stock Exchange. Shares immediately shot up to $25 in early trading, nearly double the initial opening price of $13. The stock ended the day at $25 after peaking at $27.90 in the morning.
BUSINESS
Gus G. Sentementes and Technology blogger extraordinaire | February 29, 2012
I am no longer a Baltimore TechBreakfast virgin. This morning, I trekked out of the house early, leaving my wife to fend for herself with our three little kids. I waited in ridiculous downtown Baltimore traffic, but finally made it the Advertising.com headquarters in Locust Point, where BTB was being held. ( Here's the Meetup information .) I got there, unfortunately, at the tail end of EchoPhi's presentation. (Sorry guys. Drop me a line at gus.sentementes@baltsun.com with a short summary of what you're building, please!
BUSINESS
By Tricia Bishop and Tricia Bishop,Sun reporter | June 10, 2008
It was August 2006, and Scott Ferber was badly in need of a new idea. A few months earlier, he'd walked away from Advertising.com, the Baltimore business that he and his brother built and later sold to AOL for $435 million. Ferber stepped into the unknown without much of a plan for a second act, but then the entrepreneur gods smiled on him, just as he got off the JFX, and he was hit with an epiphany while driving in his car. Yesterday, Ferber launched the result: TidalTV.com, his new company and Web site that focuses on advertising-supported video online.
NEWS
November 21, 2009
Siblings get eight years in homebuilding scheme 3 Two business partners who misused money intended for building new homes in Baltimore County were sentenced Friday to eight years in prison, with five of those years suspended, the state attorney general's office said. Walter Osborne Ely Jr., 46, and sister Kimberly Zahrey, 44, were also ordered to pay $188,768 to 19 victims after they get out. The state is pursuing a separate civil case against the siblings to try to get more money back.
BUSINESS
Gus G. Sentementes | February 27, 2012
Baltimore TechBreakfasts have been going on each month for almost a year and I have yet to attend one. These events are part networking, part "learn about new startups," part "promote yourself over bagels and coffee. " They start a little early -- 8 a.m. -- and I've always been busy getting my three kids out the door and to daycare. But this Wednesday's event is on my calendar. It's an ambitious program that entrepreneur Ron Schmelzer, BTB organizer, has put together. Unfortunately for the non-RSVP'ed, it's a full event.
NEWS
By Gus G. Sentementes and Steve Kilar, The Baltimore Sun | January 5, 2012
Baltimore's Millennial Media Inc., one of the dominant companies in the rapidly growing field of mobile advertising, plans to raise $75 million in a public stock offering — money it will use to expand its operations overseas and go head-to-head against Google and Apple, according to a securities filing Thursday. Founded five years ago, Millennial Media's revenues have grown steadily, and it has attracted $65 million in venture capital to fuel its early expansion. Millennial's revenues grew from $1.5 million in 2007 to $69 million in the first nine months of 2011, according to its filing with the Securities and Exchange Commission.
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