Theater operator banking on a family plan for Sun Valley 6

New theater will focus on movies at a discount

  • Ira Miller
Ira Miller (Kenneth K. Lam / Baltimore…)
October 03, 2014|By Lorraine Mirabella and Pamela Wood | The Baltimore Sun

When the new six-screen, 752-seat cinema opens in mid-November in the Sun Valley Shopping Center in Glen Burnie, it will be the second theater in the community operated by the same man.

Ira Miller, president of Sun Valley Movie Theaters Inc., also owns Marley Station Movies in Glen Burnie.

The Sun Valley 6, which will show first-run discounted movies, is under construction as part of the remodeling of the center at the intersection of Mountain Road and Baltimore Annapolis Boulevard. Sun Valley will feature stadium seating and 3-D capability in two large and four smaller theaters.

Though Sun Valley and Marley Station are just a few miles apart, Miller said he doesn't expect the theaters to compete because they won't offer the same movies at the same time.

At Sun Valley, he said, he plans to show mostly family-oriented movies and comedies that have completed their first-run airing.

He said Sun Valley will fill a niche in the moviegoing market in Anne Arundel County. The area hasn't had a lower-priced movie theater since a second-run theater on Jumpers Hole Road closed.

"It's a great market down there. People have been asking for a replacement for Jumpers for a long time," he said.

Movies likely will be priced at $3.50 before 4 p.m. and $4.50 after 4 p.m., with a higher charge for 3-D presentations. He said he hopes the pricing and selection will enable customers to see newer movies with the full theater experience, but at a lower price.

Miller expects the theater will be attractive for families with children. "It's going to be for the whole family," he said. "A lot of people can't afford to take their kids to the movies."

Miller has owned and managed movie theaters in Maryland for 30 years. He also owns Beltway Movies in Fullerton and Pikes Theatre in Pikesville, and currently operates the Rotunda Cinemas in Hampden, which is scheduled to be replaced by early 2016 by a seven-screen theater operated by the Alabama-based Cobb Theatres.

The Sun Valley center is in the midst of a remodeling by owner Crown Realty Development. The project includes renovation of Geresbeck's Food Market, redesigned store facades, and upgrades to lighting and parking.

Miller said he was pleased to sign a lease with Crown for a space that formerly was occupied by a liquidation store. Miller declined to provide financial details of the lease or renovation.

"We've been looking for a place like this in Glen Burnie for some time," he said. "We finally found somebody who had the same vision we had."

County Councilman Derek Fink, a Pasadena Republican who represents Sun Valley, said he's happy to see the renovation and welcomes the new theater. Sun Valley is in a designated revitalization district.

"I'm excited to see it coming. It is revitalization at its best," he said.

lorraine.mirabella@baltsun.com

pwood@baltsun.com

twitter.com/pwoodreporter

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