In an organization that relies heavily on the acceptable behavior of its employees to support its mission, there are generally accepted ways to deal with a crisis. First, if an employee is found to be in violation of the "acceptable behavior," deal with it immediately.
The Ravens were told by the NFL that Ray Rice was suspended without pay for two games. Last Monday, after the video tape of Mr. Rice hitting his wife in an elevator became public, the Ravens terminated his contract.
The Ravens leadership should have announced its disapproval after it saw the elevator scene and continued his suspension until a thorough review of all of the facts — including the controversy surrounding the handling and access to the video — were fully vetted.