It already has a famous name, but Ripken Baseball says it is looking for a naming-rights sponsor for Ripken Stadium, home of the minor-league Aberdeen IronBirds.
The family name of Orioles Hall of Famer Cal Ripken Jr. would not disappear from the 6,300-seat stadium. Rather, it would be paired with that of a new business partner.
"We're looking to take the iconic Ripken name and partner with another iconic, established brand," said Colin Clark, vice president of brand marketing for Ripken Baseball, which Ripken chairs. "The stadium will be 'Ripken Stadium Presented by …' "
The stadium, which opened in 2002, is the home of the Orioles' Single-A short-season affiliate. "Birdland begins in Aberdeen" is a team promotional slogan.