(Kim Klement-USA TODAY Sports )
Turning away from a sold-out crowd in Santa Clara, Calif., Taylor Twellman put down the mic and picked up the phone.
"I appreciate the opportunity," he told ESPN's producers that day in July 2010. "I apologize for that being one of the worst games ever called."
The former Maryland striker had thought he knew the media well. For nine seasons, before a severe concussion ended his professional soccer career in 2008, he had been a star for Major League Soccer's New England Revolution — and when you score a lot of goals, you get a lot of interviews.
As Twellman found out, though, calling a game was new territory. So when the final whistle blew on his first game as a color commentator, a scoreless draw between Premier League club Tottenham Hotspur and the San Jose Earthquakes, he called to thank ESPN for giving him a chance he felt he didn't deserve.
Four years later, he's calling the World Cup.
Twellman, now 34, has turned into one of the fastest-rising talents in American sports media—and, according to ESPN's lead World Cup announcer Ian Darke, "very much the flavor of the month."
ABC drew a national World Cup record 14.9 million viewers for the United States' loss to Ghana in 2010. On Monday, when the two teams meet again in their group-stage opener, ESPN will put the mic — and a large part of its success — in Twellman's hands.
"We are aiming very specifically to do better at every aspect of our coverage than we did in 2010, no matter how well we did then," said Jed Drake, ESPN senior vice president and executive producer in charge of the World Cup. "I think bringing Taylor, among many others, to our presentation will help us do that."
How did it all happen? "Like a blind squirrel finding a nut," Twellman said. "If you would've [told] me five, six years ago that I would've been doing this, I would've said you're out of your mind."
But four years ago is a different story.
"Nothing," he added, "surprises me anymore."
One career ends
The measuring stick for any professional soccer player — for both himself and his legacy — is a World Cup. Twellman knows that all too well: He came up just short.
The 2006 World Cup in Germany represented his best chance. At 26, Twellman was coming off a Most Valuable Player season, the best of his MLS career, in which he scored a league-high 17 goals. Then, as that summer approached, Twellman began lighting up the international game, too, bagging a hat trick against Norway in January.
Yet when the final cuts were made, and the list of 30 players was trimmed to 23, Twellman found himself an alternate.
"He had such terrible luck in his first profession, as a player, and he should've gone to the 2006 World Cup," Darke said. "And Bruce Arena, who was the coach then, admitted as much to him since that tournament. He was in the squad and scoring goals and kind of mysteriously got left out."
Twellman would be back on the U.S. squad the following summer, but he never got another chance at the sport's biggest stage: On Aug. 28, 2008, less than two years before South Africa hosted the 2010 World Cup, he beat LA Galaxy goalie Steve Cronin to a cross, heading it into the net as he took a fist to the jaw in an attempted clearance. Twellman got up and ran to the sidelines to celebrate.
Moments later, he fell to his knees.
Maryland men's soccer coach Sasho Cirovski called Twellman "one of the most courageous players I've ever seen," and in the end, that fearlessness had come back to haunt him. It was Twellman's seventh lifetime concussion, and it would be the last of his career. He played just two games over the next two years before retiring in 2010 at age 30.
Before Twellman even had announced his retirement, though, ESPN contacted him. Twellman had no media aspirations when he was a player, but when ESPN reached out, the striker — true to form — gave it a shot.
"I had absolutely no foundation, no idea what to do," he said of the Tottenham-San Jose game. But the producers on the other end of the line that day saw promise in him.
After a few more cameo appearances for ESPN in 2010, Twellman was hired by Comcast SportsNet to join veteran play-by-play man JP Dellacamera on all home broadcasts for the Philadelphia Union.
When Twellman's name first came up for the job, there were a few factors working against him. The first was that he had been a rival player, with New England. The second, as Dellacamera put it, was: "God, we could lose him."
"He was a sponge for information, whether it was speaking to people or reading things on the Internet, or talking to various contact people in the industry," Dellacamera said.
The two went on walks together on the day of every game, ate breakfast together, "did everything together." All the while, Twellman said, he spent time studying commentators he liked — above all, ESPN college football analyst Kirk Herbstreit.