Maryland gears up for end of health care enrollment

  • Raqueria Murvin, in front, assists consumer Rakesh Puri, 39, of Glenelg, right, apply for insurance.
Raqueria Murvin, in front, assists consumer Rakesh Puri, 39,… (Amy Davis, Baltimore Sun )
March 29, 2014|By Andrea K. Walker, The Baltimore Sun

Monday marks the end of a six-month enrollment push for Maryland's troubled health exchange, and despite a surge in the past week, it is unclear whether the state can overcome technical problems that have persisted since the Oct. 1 debut and meet its goals.

As a flurry of consumers signed up for health insurance Saturday during an enrollment fair, Gov. Martin O'Malley said that he expected the next enrollment period to run more smoothly on a new platform built by Deloitte Consulting LLC, replacing the troubled existing website.

The exchange board has not made a final decision, but O'Malley said the "Deloitte platform" used in Connecticut, Kentucky and elsewhere has been among the best performers in states that are running their own exchanges. He said he regrets that Maryland did not go with Deloitte from the start, though the company did not bid on the work.

In recent days, those who had trouble signing up online and those who procrastinated have packed the offices of advocacy groups charged with helping people through the enrollment process and have flooded the state's call center lines to meet a March 31 deadline under the Affordable Care Act. Those who do not sign up face penalties that begin at $95 or 1 percent of their income in the first year and will have to go without insurance.

O'Malley said extensive work-arounds have enabled the state to surpass its "ambitious goal" to sign up 260,000 people. Total enrollment reached 269,336 as of Tuesday.

But a key segment of that overall goal — signing up Marylanders for private plans — might remain out of reach. As of March 22, Maryland had enrolled 49,293 in private plans, well short of the stated goal of 70,000.

Experts say that most states with glitch-free websites have better enrollment numbers than Maryland, whose online marketplace crashed the first day.

"It's been highly detrimental," said Bill Melville, senior analyst with Decision Resources Group, a health care research group. "The states that have done well have very user-friendly sites. I have been on Maryland's site and I would not describe it as that."

Maryland might have lost potential applicants who got tired of trying to navigate the system, particularly younger people who may not think they need insurance coverage, analysts say.

"When you go and you get stuck or you have a long wait, you get pretty tired of that," said Janet Weiner, associate director for health policy at the Leonard David Institute of Health Economics at the University of Pennsylvania. "Plus, I think the publicity around how bad the experience was can also turn people off. It is kind of a snowball effect."

In an analysis for the Robert Wood Johnson Foundation, Weiner found that through March 1, states that operated their own insurance marketplaces did better than those with a federally run site. About 20.3 percent of those eligible enrolled in state-run sites, compared with 12.4 percent in states where the federal government is facilitating the marketplace — a difference attributed mostly to technical problems with the federal website.

But Maryland did even worse, signing up just 9.1 percent of those eligible, according to the report.

The Obama administration said last week that more than 6 million people had bought health insurance on federal and state exchanges, meeting a goal for the system to be sustainable. The federal government had revised its initial goal of 7 million down to 6 million.

Before the launch of its health exchange, Maryland had set itself up as a model of the Affordable Care Act. But it became better known for one of the most disastrous launches in the country and was cited by critics as an example of why Obamacare does not work. In the aftermath, the head of the Maryland exchange resigned under pressure and the state cut ties with the contractor that developed the website.

Now, the end of the open enrollment period raises questions about the future of the Maryland exchange. The exchange board is expected to debate during a meeting Tuesday whether to fix the website, use the federal site or use another state's system. And Lt. Gov. Anthony G. Brown, the O'Malley administration's point man on the health exchange, said an announcement would be made this week.

O'Malley said Saturday that a decision is necessary soon because there is little time before the next open enrollment, which begins in November for private plans. Those interested in Medicaid — the bulk of enrollees so far — can sign up at any time.

In contrast with Maryland's troubled exchange, Connecticut's site, developed largely by Deloitte, has been running smoothly from the start and is considered among the most successful in enrolling consumers in private health insurance plans. Connecticut, a smaller state with fewer uninsured, had enrolled 170,021 in such plans as of March 21 and raised its goal from 100,000 to 185,000. Sources told The Baltimore Sun weeks ago that Maryland plans to use that system.

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