Hippodrome names new head with history of community involvement

Ron Legler of Florida Theatrical Association succeeds Jeff Daniel at key west-side site

  • Ron Legler succeeds Jeff Daniel as head of the Hippodrome Theatre.
Ron Legler succeeds Jeff Daniel as head of the Hippodrome Theatre. (Handout, Orlando Sentinel )
February 18, 2014|By Tim Smith, The Baltimore Sun

The Hippodrome Theatre at the France-Merrick Performing Arts Center, a key venue in the blossoming Bromo Tower Arts and Entertainment District, is getting a new president with a history of sparking the redevelopment of an arts community.

Ron Legler, president of the Florida Theatrical Association in Orlando and a former chairman of the Downtown Arts District in that city, will succeed Jeff Daniel as Hippodrome president. He is scheduled to start in early May.

"I'm very much a community person, as interested in community arts — music, dance, everything — as in Broadway tours," Legler, 46, said. "That's who I am. I see so many opportunities in Baltimore. The energy there is great."

The Hippodrome is the Baltimore venue for Broadway Across America, a prominent producer and presenter of theater events in 40 markets throughout the United States and Canada. It specializes in touring productions of such hits as "War Horse," which played earlier this month, and "The Book of Mormon," opening next week. A separate nonprofit Hippodrome Foundation, involved in cultural and educational activities, is also part of the center.

"I've known Ron for 20 years, even before he started in Orlando," said Daniel, who is relocating to New York to serve as executive vice president for business operations of Broadway Across America. "He's very creative and he's a master at developing relationships in the community. I think people are going to love Ron."

Since its reopening in 2004, the Hippodrome has been at the vanguard of west-side redevelopment, which remains a work in progress.

The area just south of Lexington Market has drawn some new businesses over the years. Alewife Restaurant, for example, is a popular pre-theater dinner spot across the street from the Hippodrome's main entrance, and there's now a Panera Bread nearby. The biggest arrival, in late 2012, was Everyman Theatre, one of the city's two professional companies, which relocated from Station North to a venue around the corner from the Hippodrome.

But the city severed ties last year with the developer of the long-delayed Superblock project, and the neighborhood has had its share of headline-generating crime.

Still, Ron Kreitner, the executive director of WestSide Renaissance, called the Hippodrome "a great asset" to the city's arts scene. "Its coming provided the spark to a number of projects around there," he said. "The Everyman Theatre really underscored that."

Kreitner, who has headed WestSide Renaissance since 2000, said he was glad to learn that Legler had earned accolades from Orlando's arts community.

"It's encouraging to have someone from the arts community coming in," he said, adding that he looks forward to continued "synergy" with the city's evolving west side.

Mayor Stephanie Rawlings-Blake plans to meet with Legler soon, her deputy chief for economic and neighborhood development said.

Kaliope Parthemos noted that Daniel had been key in creating the city's third arts district, which centered on the Hippodrome, in 2012.

"He understood how much the mayor valued arts and the contributions of art and culture to Baltimore City," Parthemos said. "And he shared that interest."

She said Daniel helped facilitate regular communication between the city and the arts community and helped ease the concerns of those in the city's other art districts — Station North and Highlandtown —who worried that a third would compete with their interests.

"He made sure that all three districts were communicating — and are communicating — with each other," she said. "He understood that each individual district complemented one another and shouldn't be in competition with one another."

The Pennsylvania-born Legler joined the nonprofit Florida Theatrical Association, which presents touring Broadway productions and also distributes arts scholarships and grants across the state, in 2001. He was appointed president four years later. During his tenure, the number of subscribers to the Broadway series nearly doubled.

Legler served as chairman of the Downtown Arts District and was a vice chairman of the Orlando Fringe Festival. He was also a board member of See Art Orlando, a public arts project. In December, he volunteered as interim executive director of Orlando Ballet.

Along the way, he also opened the Abbey, a 250-seat venue in Orlando.

"We opened it in the middle of the recession," Legler said, "when arts groups were losing their spaces. I wanted them to have a place of their own downtown where they do performances and fundraisers. We built it as a fun, community place. It's a big cabaret room."

"We've raised over $3 million for different groups there," he said. "Some of the biggest fundraising that happens in this community happens there. I'm super proud of that."

Also reflective of Legler's entrepreneurial side, he was involved in the opening of the Mezz, a large space for weddings and other functions, and he is part owner of the nightclub Pulse in the Orlando area.

Baltimore Sun Articles
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.