Nobbie Coleman, 53, receives some assistance under a limited… (Amy Davis /, Baltimore Sun )
As Maryland health officials prepare for nationwide health reform, the goal is clear: enrolling the state's estimated 800,000 uninsured residents. But finding them is a challenge.
There is no master list or map of the uninsured, who make up 14 percent of the state's population. And though census data can identify concentrations, including those in Baltimore City, Price George's County and the rural Eastern Shore, it doesn't provide detailed information about neighborhoods that should be targeted.
To close that gap, officials are using upgraded electronic health records to develop maps highlighting where Marylanders overuse emergency rooms for care — one indicator of the uninsured — or where pockets of disease develop. New surveys could break health demographics down to the community level. And community health groups and state health leaders plan to flood pharmacies, grocery stores and street festivals this fall to find those who need care but are unaware of their options.
"Understanding where health care problems are and how they can be prevented is a critical need," state Health Secretary Joshua M. Sharfstein said, adding that the new maps "will help the state both reduce suffering and disease and control costs."
The data is important because boosting enrollment in Medicaid and in coverage sold in a new state insurance marketplace could make or break the federal reforms. With the opening of the state insurance marketplace, Maryland Health Connection, just a few weeks away, the urgency is heightened.
Those such as Nobbie Coleman, a 53-year-old East Baltimore resident, stand to gain — or miss out.
She receives some assistance under a limited state health care program, enough to cover monthly visits to a psychiatrist and quarterly visits to a doctor at Health Care for the Homeless. She has an application pending for more comprehensive Medicaid coverage.
Could she benefit from health reform's expansion of Medicaid eligibility? "I didn't hear anything about that," she said last week after picking up a prescription to treat bronchitis at the Mount Vernon Pharmacy at Fallsway.
Unknown to Coleman, state health officials say the 81,000 enrollees in her program, Maryland Primary Adult Care, are the largest group to benefit from health reform's Medicaid expansion. The program will be folded into Medicaid come Jan. 1, as long as members don't let their enrollment expire before then. MPAC, as the program is known, covers only doctor visits, prescriptions, mental health and addiction treatment and some hospital costs, while Medicaid's more comprehensive coverage includes hospice care, eyeglasses and podiatry.
A large number and mix of people enrolling in plans offered on Maryland Health Connection is a key factor in keeping prices affordable and insurance plans viable, health and insurance officials say.
The U.S. Census Bureau estimates that about 21 percent of Maryland's uninsured lived in Prince George's County and 14 percent lived in Baltimore as of 2011, with the rest scattered around the state. While their numbers are smaller, counties on the Eastern Shore have some of the highest proportions of uninsured residents, according to estimates compiled using data from federal tax returns, Medicaid and Children's Health Insurance Program participation and census forms.
Obtaining more detailed data is difficult. Officials can make some assumptions about which neighborhoods might have higher concentrations of the uninsured, based on income levels or demographics, for example. But that data can be difficult to employ practically, said Nicolette Highsmith Vernick, CEO of the Horizon Foundation in Howard County.
"It's really hard at a community level to use that to target your outreach efforts," she said.
To clear that hurdle, Horizon and Howard health officials are going further. They are following a model pioneered in Camden, N.J., to use hospital data to detect heavy users of emergency rooms and other medical care.
Partnering with the Columbia Association and Howard County General Hospital, Horizon and the county are also conducting a telephone survey modeled after a national Centers for Disease Control collection of data on health factors such as obesity, smoking and flu vaccinations. The last was conducted a year ago, with another planned for next summer.
The result is data specific to county planning areas such as Columbia, Ellicott City and Laurel — not exactly a block-by-block mapping of health disparities, but enough to give an idea where pockets of the uninsured are.
Across the state, more of that so-called "hotspotting" detection of emergency room overuse could become possible under a health information exchange that has sprouted in the past several years. Electronic records are being shared among hospitals through the Chesapeake Regional Information System for our Patients, allowing primary-care doctors to be alerted when a patient of theirs visits an emergency room, for example.