With online technology, buying and selling options abound

Buyers and sellers have more options than ever with online tools

  • Redfin real estate agent Lynn Ikle (center) shows a home to Adil , left, and Yasmin Degani and their son Imraan.
Redfin real estate agent Lynn Ikle (center) shows a home to Adil… (Barbara Haddock Taylor,…)
March 28, 2013|By Steve Kilar, The Baltimore Sun

The last time Yasmin and Adil Degani bought a home, they took the traditional route. They went with a commission-based real estate brokerage to show them homes and guide them through the homebuying process.

This time around, in an effort to save money and time, they decided to try an emerging path. The Odenton couple went with Redfin, a "technology-powered brokerage" that employs salaried agents and encourages buyers to use online profiles of homes to determine what properties to tour.

During their first home search several years ago, the Deganis said, they were limited in the number of homes they could see. Many of their tours, they said, were wasted on properties that could have been eliminated after a review of information about the home online.

"I think if we had seen them online, we could have ruled out half of them," said Yasmin Degani, as she and her husband, with Redfin agent Lynn Ikle, assessed the kitchen of a home in Gambrills. They used a prepared checklist to record notes about the appliances and room colors while their 21-month-old son, Imraan, toddled by their feet.

The Internet is now an integral part of the home market. The National Association of Realtors says nine of every 10 homebuyers last year searched online for homes, up from seven in 10 a decade earlier. Because of the increasing role of the Web in buying and selling houses, the ways for buyers and sellers to enter the market have never been greater.

The Deganis first heard about Redfin from a relative who used the company when he bought a home several years ago. He told them Redfin would refund a percentage of the home's purchase price when a deal is reached, Yasmin Degani said. Traditionally, a seller pays about 6 percent of a home's sales price in commissions — 3 percent to the listing agent and 3 percent to the buyer's agent.

"I think I even said, 'What's the catch?' " she said, recounting her interaction with an uncle.

She followed up on the lead, and it turned out that what he told her was true: Redfin takes a smaller-than-normal buyer's agent commission and sends the remainder the buyer's way. Sellers using Redfin also see a savings. Instead of the normal 3 percent commission charged by most listing agents, Redfin charges 1.5 percent.

"We're able to work more efficiently and use technology," said Taylor Connolly, Redfin's Baltimore market manager, explaining the rationale behind the lower fees. "It's a misconception that we're not a full-service brokerage."

To keep costs down, the company only has one office, located in Burtonsville, to serve the Baltimore region. But not having traditional retail sales offices is not a disadvantage, Connolly said, since most consumers prefer to consult with their agents while they're out looking at homes.

Since launching in the region six years ago, Redfin's business has expanded significantly. At first, Connolly was Redfin's only agent here; now the company has 55 agents serving the region. Half of those agents joined the company in the past year.

"This year in Maryland we're budgeting to do 600 transactions," Connolly said. Still, that's a small percentage of the market — at most, Redfin accounts for 3 percent of any Maryland county's sales, he said. The majority of Redfin's activity in Maryland is representing buyers, though it's making a push for listings, he said.

The main reason customers give for choosing Redfin is the financial benefit, said Connolly, but the fact that the company's agents are paid a salary, not a commission, is also frequently cited.

"A Redfin agent is really on your side," said Connolly. "They don't have to worry about paying their mortgage, where their next meal is going to come from."

In their previous homebuying experience, Adil Degani said, they felt as if their agent was avoiding homes that were for sale by owner.

It's a common complaint about buyer's agents, who may be concerned that their commission won't be fronted by a do-it-yourself seller. That isn't an issue with Redfin's salaried agents, Adil Degani said.

The main drawback to Redfin, he said, is that "you have to be Internet-savvy" to take advantage of all of Redfin's offerings. The Deganis agreed that some of their older relatives with little computer experience would not be able to use Redfin's website and mobile application.

Redfin is only one of the Web-based companies reimagining the way people buy and sell homes.

Zillow and Trulia are both online listing sites that can link consumers to third-party agents and other real estate professionals. Both provide marketplaces for mortgages and real estate advice.

ZipRealty connects buyers and sellers with its own and partner agents through its website. Data from the home searches that buyers input to ZipRealty's site and mobile application are fed to the agents, so the agents know when to reach out to the buyers.

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