In Baltimore and beyond, Super Bowl is cause for big-screen treatment

January 28, 2013|By Alison Knezevich, The Baltimore Sun

Super Bowl season typically is a busy time for television sales, but in the Baltimore area, some stores have seen an extra boost as fans get ready for game day parties on Feb. 3, when the Ravens face the 49ers in Super Bowl XLVII.

"It's without a doubt, a very big factor," said Josh Wiley, sales manager at the Big Screen Store in Towson. "A good time to be in the TV business, that's for sure."

Consumers traditionally look for deals in the weeks before the Super Bowl, when many stores offer specials, Wiley said. But fan interest plays a part, too. For many who have been considering a new television but hadn't made up their minds, the Ravens' success was the deciding factor, he said.

"It kind of leans people over the edge to make the purchase," said Wiley, whose store is among those offering special promotions to capitalize on the Ravens rush.

According to a survey by the National Retail Federation, more than 179.1 million people will watch the Super Bowl on Sunday, the most in the survey's nine-year history and up from an estimated 172.5 million last year.

According to the survey, more than 7.5 million households will buy a new television leading up to the Super Bowl, compared with 5.1 million last year. People between the ages of 18 and 24 are most likely to purchase new televisions, the survey said.

For those considering a television purchase between now and Sunday, Wiley said customers should first think about what size screen they want — factoring in how far back they sit when they watch TV — and also take into account what type of technology best suits their needs, whether it be plasma, LED, DLP or LCD. From there, salespeople can help narrow down choices, he said.

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