Beer and pride on the line for playoff bet between Heavy Seas and Samuel Adams

  • Hugh Sisson, founder and owner of locally brewed Heavy Seas Beer, in a photo from November 2010.
Hugh Sisson, founder and owner of locally brewed Heavy Seas… (Nicole Martyn, Patuxent…)
January 18, 2013|By Wesley Case, The Baltimore Sun

It's not just politicans wagering on NFL playoff games. Earlier this week, Heavy Seas Beer owner Hugh Sisson proposed a wager on the AFC Championship game between the Ravens and the Patriots to Jim Koch, chairman of the Boston Beer Company and Samuel Adams beer. 

Here's the exchange, which happened over email on Wednesday and Thursday:

Hi Jim

Straight up bet - 1 case of my Loose Cannon IPA for 1 case of your Boston Lager, Ravens vs Pats Sunday. Are you in?

Hope all is well

Hugh Sisson

Sent from my iPhone
Hugh Sisson
Heavy Seas Beer

Twenty six hours later, Koch replied:

You're on.  I hope Ray Lewis goes out on a great game.


As if there wasn't enough pressure and anticipation surrounding Sunday's game, now there's beer on the line, too.

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