September 28, 2012|By Gus G. Sentementes, The Baltimore Sun
We were able to secure National Geographic Kids, the Goddard School for Early Childhood Development, the Association of Childhood Museums and Johns Hopkins as partners. We're partnering with children's museums and learning organizations. Museums reach 35 million families across the country. We provide an early learning resource for working families.
Is Curiosityville ultimately a way to help students adapt to the new reality of school learning that's increasingly going online?
I do think the role of the educator is changing. They serve as a guide and a mentor and a motivator, and understand how each child can learn. I think the teacher is going to become more of a specialist. There'll be great marriage of technology and human interaction. You can have 20 kids in a class working on different things, because you can.
So what's your revenue model?
We're a subscription-based model for now. There's some traction to support that, but we're pivoters. We're launching a store that allows us to recommend products. We're $79 a year. That's a pretty low cost option for helping to get a child ready for school, if you compare that to other things parents might be spending money on. Right now, our focus is on moms. We're getting a lot of interest from mommy bloggers.
Has anything about your experience with Curiosityville so far surprised you or blown you away?
Well, one is how elated families are, the parents are, to have a tool like this. We knew we were onto something, but we didn't know the level of relief the families would have.
Has this been harder than you thought?
When you bring programmers together with educators, it's messy. It's really messy. It takes more time. You're not on the same page, but you're working toward a common goal. We have been working for two years to get our process down. I didn't expect it would be so difficult
gus.sentementes@baltsun.com
twitter.com/gussent
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