The players all wear those helmets, and their teeth stay safe. So they're not in need of us that much. We've had a few come in … I can't really talk specifics. So many of them live out of the state, so they might not need a dentist here. We end up seeing a lot of the rookies, the young guys who have just moved here. And, really, the deal with the Ravens is … about partnering with the whole organization. A lot of people put work into making the product on the field. They all need great dental care, too.
(Page 2 of 2)
The Interview: Drew Adia on the Ravens' official dentists
Business smarts came from watching his immigrant parents build a life, and a company, in Baltimore
Do people care that you're affiliated with the Ravens? Do they choose their dentist based on that?
As with many marketing initiatives, it can be hard to tell. But you have to try. You have to throw it out there, and then either you're getting the volume of customers you hope for or you're not. That's the only way to know. But people have stopped by to ask questions about [the relationship]. It's a recognizable symbol, and we're affiliated. That helps us grow.
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