Microsoft will open "pop-up" store in Columbia

September 11, 2012|Lorraine Mirabella

Microsoft plans to open a "pop-up" store in time for holiday shopping this fall at The Mall in Columbia.

The store will be one of about 30 temporary holiday locations Microsoft plans to open this year in the U.S. and Canada, a move to complement nearly two dozen permanent stores. Maryland at this point has no Microsoft stores. 

Microsoft is offering few details about the temporary stores, but promises hands-on experience with Microsoft products.

The idea for the pop-up stores was first announced earlier this year by Microsoft COO Kevin Turner, during the Worldwide Partner Conference. The new stores will allow the company to expand its retail presence in new locations, according to a Microsoft blog.

"Microsoft is excited to expand on its existing retail footprint to deliver an assortment of best-in-class products and a premium retail experience to new locations," the company said this week in a media alert. "The holiday stores continue to offer customers the opportunity to learn new technology skills and get the most out of their Microsoft-enabled devices."

Stay tuned for more details on the Columbia location.

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