The brothers behind the launch of Advertising.com continue to plug away at their online video advertising business, called Videology Group, recently raising another round of investment, this time $13.1 million.
Update: A company spokeswoman told me that the SEC filing disclosing the $13.1 million is actually tied to the company's acquisition of mobile data management platform Collider Media. This was Videology Group's first acquisition, as covered here.
I don't believe the purchase price of the Collider acquisition was ever disclosed, and it's unclear how much of that $13.1 million stated in the SEC filing was funds used for the deal.
The company is Videology Group, formerly TidalTV. It was founded by Scott Ferber, and his brother John is a director of the company, which is based in Baltimore, but has offices in New York, Austin, California and the United Kingdom.