Bubblegum-flavored apples? Really?

  • Crazy Apples come in such flavors as bubble gum and tropical blast.
Crazy Apples come in such flavors as bubble gum and tropical… (Sarah Kelber )
May 17, 2012|By Sarah Kickler Kelber | The Baltimore Sun

Look, I'm not above sneaking a few extra vegetables and fruits into my kid's diet. I'm lucky that he's not a very picky eater and loves broccoli, so I don't have to do that much sneaking. But sure, a little spinach in a smoothie, some pasta with veggies in it? I'm there.

But have we really gotten to the point where we have to trick kids into eating apples? And do they really need a marketing ploy? They're already sweet! They're nature's candy! They keep you away from the doctor's office when eaten daily! (OK, so maybe they're already been marketed to us a little bit.)

There's nothing I enjoy more than standing in the middle of the grocery store with an open-mouthed stare. A close second is whipping out my cell phone to take a picture of a product that shocks me. I did both of those things when I spied CRAZY APPLES at the store earlier this week (emphasis mine).

Because apparently we now have to make an apple taste like something else entirely to get a kid to eat it? Like bubblegum? "Tropical Blast"? I don't even know what the second one is. If apples taste so bad you need to trick your kids into eating them, maybe try another variety? There are tons!

The folks at Crazy Apples assure customers that they are free of preservatives and artificial flavors and are not GMO. They just wanted to experiment with adding a flavor surprise to a favorite treat.

But there's just so much artifice in food now -- so much that is processed beyond recognition -- that messing with an apple just seems so unnecessary, so frivolous. It's a little "have your taco on a Cool Ranch Dorito shell!" for me.

Or, as my husband put it, "You know what else kids love? Apples."

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