Skechers comes to $40 million settlement with FTC over sneakers

Company claimed wearing shoes would get people in shape

May 16, 2012|By Andrea K. Walker

It turns out wearing sneakers - without exercising - won't get you in shape.

Skechers USA has agreed to a $40 million settlement with the Federal Trade Commission for making that claim.

The shoe company had claimed its Shape-ups sneakers would help people lose weight. It also said the shoes would strengthen and tone people buttosk, legs and abs.

The government agency said Skechers also made false claims about its Resistance Runner, Toners and Tone-ups shoes.

Consumers who bought the shoes can get a refund under the settlement announced Wednesday. Click here to submit a claim.

The FTC has been crackcing down on false advertising claims and came to a similar settlement with Reebok last year.

Sketchers led the market in toning footwear. Shape-ups shoes cost about $100 a pair.

Skechers promoted the shoes using celebrities such as Kim Kardashian, who in a commercial claimed she dumped her personal trainer in favor of the shoes.

The FTC said Skechers also falsely said that clinical trials backed up its claims about the shoes.

Several states including Maryland also settled with Skechers for an additional $5 million. Maryland will receive $111,000 for educational purposes.




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