Domino's offers new gluten-free pizza

May 10, 2012|Lorraine Mirabella

Domino’s became the nation’s largest pizza chain this week to offer a gluten-free pizza crust, a step to meet the needs of gluten-sensitive customers, Nation’s Restaurant News reported.

But the crust, made from rice flour, rice starch and potato starch, is not recommended for consumers with celiac disease, according to the trade journal report. Domino’s said its new product, available in all of the chain’s nearly 5,000 locations and made with no wheat, rye or barley, still is risky for those with celiac disease because the pizzas are made in the same kitchens as pizzas with wheat crust. For someone with celiac, even tiny amounts of gluten can hurt the digestive system.

But customers with milder gluten sensitivity could eat the gluten-free pizza, Domino’s said. The company worked with the National Foundation for Celiac Awareness to create the new crust.

In a statement, Domino’s president and CEO, J. Patrick Doyle, said customers have asked for a gluten-free pizza.

“The prevalence of gluten sensitivity has become a real issue with significant impact on consumer choice, and we want to be part of the solution,” Doyle said.

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