Ocean City's Seacrets files another trademark infringement lawsuit

  • The night club at Seacrets, just one of the entities owned by the popular entertainment and dining destination in Ocean City.
The night club at Seacrets, just one of the entities owned by… (Karl Merton Ferron, Baltimore…)
May 09, 2012|By Wesley Case, The Baltimore Sun

The Seacrets branding crusade continues.

After winning a similar case last November, Ocean City's Seacrets has filed another trademark infringement lawsuit, this time against Baltimore restaurant Caribbean Secrets.

Seacrets — which this Baltimore Sun story describes as "more of a theme park" than a bar because of its multiple entities — has asked the restaurant to change its name several times, but the request has been "adamantly" denied, according to Sam Littlepage, lead counsel for Seacrets.

The lawsuit states Seacrets last requested the restaurant to change its name on March 8. On April 12, Caribbean Secrets rejected the request through its counsel.

Despite different spellings, the Ocean City company states the restaurant's name is "confusingly similar" to Seacrets. The lawsuit also states "a beachfront and hundreds of palm trees provide [Seacrets] with a distinct 'Caribbean' atmosphere, which is further enhanced by the Jamaican-style food." For Seacrets, the product and services the Baltimore restaurant provides is too similar to the veteran entertainment complex. The lawsuit goes on to state the confusion between the brands will likely mislead or deceive consumers. 

Seacrets is not seeking money, only that the restaurant changes its name, said Littlepage.

The lawsuit is the latest example of Seacrets' extreme protection over its brand. The Ocean City company has ambitious expansion plans, including new locations in the United States, Jamaica and Mexico, all under the Seacrets brand, according to CEO Leighton Moore.

A request for comment was placed with Caribbean Secrets' attorney Paul Gardner, but as of Wednesday afternoon, he had not yet responded.

Since October 1997, Seacrets has owned the "Seacrets" trademark. Caribbean Secrets, located at 3612 S. Hanover St., opened in June 2010.

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