On top of that, a precedent has been set in terms of WWE's interest in these sorts of “celebrity beefs.” On Tuesday's live Super Smackdown episode, the CM Punk/Chris Brown interaction became a focal point on a portion of the broadcast and as well on WWE.com. In a company where rivalries are presented to stimulate maximum interest from the audience, of course they would be happy to flaunt a genuine public grievance between one of their WWE Superstars and a celebrity. Now you may be thinking, “I can't see someone like Tyler Reks tweet an issue he has with Ashton Kutcher and Kutcher responding.” I bet you didn't think Zack Ryder would ever revitalize his career through Twitter either.
This doesn't necessarily stop at celebrities. Using The Rock and John Cena as an example, there are some great interactions on Twitter from Superstar to Superstar that are also highly entertaining and add a sprinkle of genuine animosity to a rivalry, when done in a convincing fashion.
On Twitter there has been some backlash concerning Chris Brown and WWE being mentioned in the same sentence, mostly surrounding his 2009 assault of Rihanna. Others are upset Brown is ill-informed about the person he is beefing with (claiming Punk has used steroids, admitting he doesn't know anything about CM Punk in a tweet). To me, that's Brown's fault, and in that case he's silly to have replied in the fashion he has in the first place.
Personally, I hope this leads to more – much like when CM Punk left the WWE with the championship and tweeted the whereabouts of the title (in his fridge, at a Cubs game, etc.). I will keep an eye on both CM Punk and Chris Brown's Twitter accounts, and so will many others who especially have nothing better to do at work or at school than to check their Twitter timeline (in both cases when they probably shouldn't be).
Bottom line: WrestleMania is just weeks away, with a main event of The Rock vs John Cena, plus The Undertaker vs. HHH in a Hell in a Cell. And the WWE Universe is talking about CM Punk.