Frederick News-Post to revive Monday edition

Frederick County newspaper to resume seven-day publication

January 25, 2012|By Lorraine Mirabella, The Baltimore Sun

The Frederick News-Post plans to revive its Monday edition, which was suspended nearly three years ago in a cost-cutting move, and will return next month to seven-day publication, the newspaper announced Wednesday.

The Monday edition, to restart Feb. 6, will have its own design and features and will emphasize business and sports coverage, publisher Geordie Wilson said.

More than 100 papers in the United States have eliminated publication days in the past few years to save money, but Wilson said readers in the Frederick market "have made it abundantly clear that they want the print edition of their local paper on their doorstep seven days a week."

The Monday edition was eliminated in April 2009. The paper, with 33,856 in weekday circulation and 34,537 in Sunday sales, has not been immune to the economic problems bedeviling newspapers and has come up with a new approach to Monday advertising sales, Wilson said.

It plans fixed ad positions that will be sold by contract. When spots fill up, no additional ads will be placed until demand increases, he said, adding that the first month was almost sold out.

"Our intent always has been to bring back the Monday paper," said Myron Randall, president of Randall Family LLC, owner of the independent paper, which serves Frederick County and has been owned by the same family since 1883. "With the economy slowly improving, it's time."

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