Ravens plan Breast Cancer Awareness Month initiatives

Martina McBride to sing national anthem surrounded by cancer survivors, victims

September 30, 2011|Staff report

Country music superstar Martina McBride will sing the national anthem before Sunday's Ravens-Jets nationally televised game and she will be joined by breast cancer survivors and those undergoing treatment.

It's part of the Ravens' effort to help promote Breast Cancer Awareness Month.

McBride’s new single, “I’m Gonna Love You Through It,” offers hope and inspiration to those who have been affected by breast cancer, according to the team. 

Ravens staff, family members and volunteers from the American Cancer Society will distribute 40,000 pink ribbons to fans as they enter the stadium Sunday. The initiative, being done in conjunction with the American Cancer Society, is called "A Crucial Catch: Annual Screening Saves Lives." It hopes to remind women 40 and older about the importance of having an annual mammogram.

The Ravens will also incorporate pink itemss into the game. Ravens players and coaches will wear pink cleats, gloves, wristbands, jerseys, towels and more. Ravens cheerleaders will sport pink pom-poms, and members of Baltimore’s Marching Ravens will wear pink plumes.

Game-worn pink items will be auctioned at www.nfl.com/auction, with proceeds benefiting the American Cancer Society. In 2010, the NFL and its players donated more than $1 million to breast cancer awareness, prevention and research efforts.

The Ravens will also light several elements in pink along RavensWalk and Gate A, including the 98 Rock stage on Johnny Unitas Plaza and the Johnny Unitas statue.

The cancer society and the Ravens joined efforts to support the nonprofit’s Making Strides Against Breast Cancer event on Oct. 16. Fans can visit www.stridesbaltimore.org to join "Team Purple." Over the past two years, Team Purple has donated more than $30,000, with close to 200 participants each year.

 For more information on Ravens’ initiatives in the community or Breast Cancer Awareness month activities, go to www.BaltimoreRavens.com/community.

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