WJZ-TV gets biggest tune-in for earthquake coverage in Baltimore

Nielsen overnight ratings show where area viewers went for news

August 24, 2011|By David Zurawik | The Baltimore Sun

More viewers tuned to WJZ-TV than any other station in Baltimore in the aftermath of Tuesday's earthquake.

And during the first two hours of "special coverage" after the quake, the station dominated, according Nielsen Media Research.

Here are the numbers of total viewers for each station:

2-4PM – Total Viewers
WJZ – 135,400
WBAL – 71,300
WMAR – 37,600
WBFF – 16,800
 
4-5PM – Total Viewers
WJZ – 121,300
WBAL – 66,700
WMAR – 42,900
WBFF – 29,500
 
5-6PM – Total Viewers
WJZ – 123,900
WBAL – 102,800
WBFF – 35,000
WMAR – 27,800


6-7PM – Total Viewers
WJZ – 122,000
WBAL – 103,500
WMAR – 66,500
WBFF – 13,800
 
Late News – Total Viewers

WBAL – 122,900

WJZ – 104,200

WBFF – 77,000

WMAR – 13,900

WBFF did not go into rolling coverage as the other three stations did starting shortly after the earthquake.

According to station management, WBFF provided 3-minute updates at 3 p.m. and 4 p.m. before starting its regularly scheduled early evening newscast.


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