Friends worth having: Millionaires flock to Facebook

August 17, 2011|By Eileen Ambrose

Yes, even millionaires want friends.

The percentage of American millionaires on Facebook jumped to 46 percent this year, up from 26 percent a year ago, according to Spectrem eZine. These are people with $1 million to $5 million in net worth, not including their house.

Even 47 percent of  the ultra wealthy, those with $5 million to $25 million in net worth, are on Facebook.

Spectrem, which tracks the affluent, says that nearly half of the wealthiest investors like treading blogs by trusted financial advisers. I wonder if any of them are reading Consuming Interests?

Interestingly, the percentage of rich using LinkedIn is less with 19 percent of millionaires and 22 percent of ultra-wealthy participating on the professional networking site.

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