Ray Lewis narrated the new Under Armour commercial, 'Footsteps'

August 09, 2011|By Matt Vensel

Under Armour gave a sneak peek at its latest advertising campaign during last Thursday's season debut of "Jersey Shore," and you might have seen a 30-second "Footsteps" spot on TV or the Internet this week.

The company's latest commercial, which is embedded at the bottom of this post, was directed by Peter Berg of "Friday Night Lights" fame. It features cameos by NFL quarterbacks Tom Brady and Cam Newton, and though Ravens linebacker Ray Lewis isn't seen in the ad, he narrates it in a very Ray-like manner.

“Do you hear footsteps,” Lewis whispers in the stirring spot, “or are they hearing yours?”

(If they are hearing Ray’s footsteps, they will notice they are a bit slower this summer, but that’s a topic for another blog post. Sneak preview: Lewis will have to sit out more than five snaps in 2011.)

The Baltimore-based apparel company went all-out with the campaign, which pushes its footwear hard.

 “This is our biggest footwear campaign, and when you see it you know immediately that it is Under Armour,” Under Armour’s vice president for brand Steve Battista recently told The New York Times.

See for yourself.

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