How do you feel about cinema al fresco? Do you love to recline in a beach chair or on a blanket with a picnic in the warm summer air to watch a film, or do you, like this Slate writer, prefer the quiet, enclosed, soundproofed (and airconditioned) viewing experience -- and comfortable seating -- provided by traditional theaters?
I'm of the opinion that not every film lends itself to outdoor viewing. If the film itself is dark (i.e. most of the action takes place at night) it will be hard to see unless presented in a completely dark environment.