Theodore M. "Ted" Abrams, advertising executive, dies

He was a manager who worked with the Yellow Pages

  • Theodore W. Abrams
Theodore W. Abrams
April 15, 2011|By Frederick N. Rasmussen, The Baltimore Sun

Theodore M. "Ted" Abrams, a retired advertising executive, died April 7 of pneumonia at St. Joseph Medical Center.

The Timonium resident was 78.

The son of a vaudeville actor and a homemaker, Mr. Abrams was born and raised in New York City, where he was a 1950 graduate of Cardinal Hayes High School in the Bronx.

He enlisted in the Army Intelligence Corps and served as a clerk/typist at the old Fort Holabird in Baltimore.

After being discharged in 1954, he remained in Baltimore and went to work the next year as a beer salesman for the old American Brewery.

He began his career in 1956 as an account executive with the Reuben H. Donnelley Corp. in advertising sales for the Chesapeake & Potomac Telephone Co. Yellow Pages and later was promoted to account and territorial manager.

Mr. Abrams became area general manager and an account manager for Bell Atlantic Telephone Co. Yellow Pages. He retired from Donnelley in 1982 after suffering a stroke.

In 1997, he re-entered the business working part-time with a business associate at AD National selling national Yellow Pages advertising. He retired permanently in 2004.

The former Hamilton resident, who moved to Glen Arm in 1965, joined the Long Green Volunteer Fire Department after its members saved the family house, which was under construction, from being destroyed by fire.

Mr. Abrams, who played a great role in fire department fundraising to expand an existing hall, purchase new engines and equipment, rose to sergeant, lieutenant and emergency responder.

Active in Democratic politics, Mr. Abrams was appointed by the governor to two consecutive terms as an assistant juvenile probationary officer for eastern Baltimore County.

Services for Mr. Abrams, who in recent years lived in Timonium, were held Wednesday. Surviving are his wife of 29 years, the former Diana Frantz; two sons, Timothy M. Abrams of Reisterstown and Theodore D. Abrams of Parkville; a daughter, Tracey E. Hartmann of Cape Coral, Fla.; and six grandchildren. An earlier marriage to the former Corinne Bruscolini ended in divorce.

fred.rasmussen@baltsun.com

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