When we say we have a unique customer-value proposition, currently at the airport there are many fine choices for airport customers, whether it's the food court or sit-down restaurants and everything in between. While those might be fine choices … what we're offering is quite different. How we are breaking the mold is that we are customer-centric in our approach to lounges. We're attempting to maximize our customers' value for every dollar they spend. That goes into the look and feel of the product, the food offerings, and the technology offerings and the fact that we're accessible to any airport customer no matter the airline you're flying, no matter the class of service. ... In all of those ways we think we're helping to redefine the airport experience.
How will you get the word out?
What's interesting about Airspace Lounge is that our customers will not make their "buy" decision until they cross security. So we're focusing our advertising locally, after security, in the airport, on-site.
How long has the idea for Airspace Lounge been around?
We incorporated in 2007, but the idea has been around probably for 15 or 20 years.
How quickly do you expect to grow?
We want to grow as fast as we can. We are in active conversations with many airports and others … right now. Although I explained how we're a little different than the airport lounges that exist today in the marketplace, many of them run by airlines, we fully expect to be able to partner with airlines going forward who want to provide this sort of service to their customers. So we will have announcements regarding additional lounges, hopefully shortly. But it's worth noting that Airspace itself is fully equipped and ready to grow. We want to grow in the range of 10 to 20 lounges per year, if not more.
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