Southwest to give away millions of Rapid Rewards points

March 15, 2011|By Michelle Deal-Zimmerman

Southwest Airlines has been getting dunked on recently by passengers frustrated with the launch of the airline's "new" Rapid Rewards frequent flier program. But Southwest is taking its own jump shot with a sweepstakes that offers Rapid Rewards members a chance to get in on 10 million free points. Southwest will give 100 members 100,000 points each in the promotion that begins today and continues through March 31.

The airline has teamed up with Dude Perfect, a group that performs basketball trick shots in online videos, and will launch a video series of trick shots filmed at Southwest's headquarters near Dallas. You can go to southwest.com/bigshot to see the initial video which showcases a clearly awesome basketball toss from a roof into a net several floors below.

You have to be a Rapid Rewards member to register for the promotion. Winners will be revealed on April 4, along with a one fantastic "Big Shot" from Dude Perfect. 

I say what the heck. Go for it. There's no need to hold a grudge just because you can't use your companion pass or you just missed out on getting A-List status. It's March Madness. Give forgiveness a shot.

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