Under Armour announced Wednesday that it signed an endorsement deal with Cam Newton, last year's Heisman Trophy winner and quarterback when the Auburn Tigers became the BCS National Championship team this year.
Newton's deal will begin with a national advertising and in-store campaign this year, and he will wear the Baltimore company's latest football gear at this week's NFL Scouting Combine.
Financial details of the deal were not disclosed.
"Cam Newton is an incredible talent and a proven champion whose skills are unique and exciting," Matt Mirchin, Under Armour's senior vice president of sports marketing, said in a statement. "He electrified the college football world this past season, and his commitment to training and preparation, along with his hunger to succeed at the next level, make him a perfect fit for the Under Armour family."